Versus Signs With Rotholz Reps for East Coast Commercial Representation
February 11, 2025
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Weareseventeen & Tissot Take on the Tyranny of 24 Seconds
The design and production talents of London motion studio weareseventeen are on full display in their latest work for Swiss watch brand Tissot, a tightly edited ode to the catalytic powers of time-induced pressure. [Watch]
The OpenAI Brand Refresh in Motion
Working with Rotterdam design agency Studio Dumbar/DEPT and Berlin type foundry Dinamo, the in-house design team at OpenAI nudges the company’s branding forward with a new font and subtle updates as laid out in this stellar reveal film. [Watch]
Sleek and Sweaty: Found Romances Ralph Lauren’s Elixir
London’s Found Studio, whose visual exploits we follow here, merges their mastery of CG style with steamy fashion live-action by director/photographer Alex Nataf-Taghizadeh for the launch of Ralph Lauren’s Romance Elixir fragrance. [Watch]
Mark Zibert and Tantrum Hit the Road and Open Tear Ducts for Terry Fox Foundation
Director Mark Zibert, whose Sick Kids “Be A Light” reset the bar for the emotional power of advertising, delivers a heart-stopper here for the Terry Fox Foundation with Toronto Studio Tantrum tackling the delicate VFX. [Watch]
Abra.network Takes Hard Drive Tech to 11 for Western Digital
Reteaming with agency ELA Advertising, Warsaw studio Abra.network transforms a tech-heavy disk drive product reveal into an engaging peek at the future of storage with a detailed and dynamic CG treatment for Western Digital. [Watch]
RadicalMedia and Harbor Handle Honda’s Odd Balls
The humble (but unpredictable) rugby ball provides the muse for this stripped down execution for Honda’s sponsorship of the Six Nations Championship directed by Freddie Leyden thru RadicalMedia Europe with Harbor handling VFX and post. [Watch]
