The Light and BIEN Form Creative and Strategic Alliance
January 7, 2025
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Form Play Opens 2024 Playgrounds, The Art Department Festivals in Eindhoven and Berlin
Conjuring a cast of whimsical characters, Brighton studio Form Play stages a series of gently comic vignettes (in the spirit of Saul Bass) for the title sequence of the 2024 Playgrounds, The Art Department festivals in Eindhoven and Berlin. [Watch]
FRAME Assembles the Haller System for USM in Satisfying New Brand Film
The vibrant austerity of the Haller furniture system, a mid-century classic manufactured by Swiss brand USM, receives an appropriately elegant and minimal treatment in this brand film by the team at FRAME in Copenhagen. [Watch]
Aardman and Jungler Stage “McFarmer vs McRancher” Smackdown for McDonald’s
Paris prodco Jungler teams with director Will Studd and the stop-motion mavens at Aardman to frame up a slap-stick proxy burger battle for McDonald’s in France thru agency TBWA. [Watch]
Soft vs Strong: FutureDeluxe for Red Wing Shoes
Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]
The New Blank Invites You Into “The Imagination Lab”
In their latest in-house animated short film, director/designer Eric Edwards and Seattle prodco The New Blank drop a mischievous two-minute jab at the shortcomings of AI and the “commoditization of ideas and creativity”. [Watch]
sub.stnc® Peels Back “The Process” for Lignin Industries
The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries. [Watch]
