Leveraging an array of motion techniques, CD Will Johnson and the Scholar crew unleash their inner characters in this in-house short film “enhancing behavioral type in literal and metaphorically kinetic ways”.

Will Johnson: “With project timelines shrinking and viewing mediums shifting, we wanted to create a type project that was fast paced and super scroll-stopping. Embracing the chameleon-like personalities at Scholar, we set out to challenge the norm of type and messaging.

“It’s about the vibe as much as the technical challenge of stitching each different moment into a cohesive collection of design. Allowing unique personalities to interact with different words in energetic ways, yet always with a keen eye on how the visuals thread the needle and sew together the collective.”
 
 

 
Production: Scholar
CD: Will Johnson
Art Director: Zach Herdman, Irma Hasanic
Managing Director/EP: Kirsten Noll
EP: Antonio Hardy
Director of Production: Tyler Locke
Head of Production: Nicole Smarsh
Associate Producer: Caroline Kaczynski
Designer: Ana Chang, Kiron Robinson, Irma Hasanic, Madison Ellis, Macauley Johnson, Olivia Trotter, Susie Scheer Zach Herdman
Animator: Kenny Kerut, Kirt Critoph, Kiron Robinson, Irma Hasanic, Macauley Johnson, Madison Ellis, Michael Cafarelli, Olivia Trotter, Susie Scheer, Zach Herdman

Music
Go Time “typo.s”
Floyd Wonder “mas queso”
Justice “One Night/All Night (Starring Tame Impala)”