In their latest work for Swedish fashion designer Jade Cropper, the CG team at Gothenburg studio Brickland crafts a suite of desert-inspired motion art pieces for Cropper’s SS25 collection showcase at Copenhagen Fashion Week.

Elin Adermalm, CEO at Brickland: “Inspired by Jade’s fearless, boundary-pushing aesthetic — an approach that has earned her a global following (including Kim Kardashian, Kylie Jenner, and Gigi Hadid), our creative emerged from her thematic muse for this collection: serpents.
 

“The visual development involved a broad exploration phase to capture the atmosphere of the desert. These explorations were then curated into elegant yet haunting space that reflects the bold edge of Jade’s designs.”

 
“These symbols of transformation and fluidity guided the evolution of a surreal world, where desert landscapes, shifting sands, and delicate particles converge to amplify her vision of versatile, multi-functional fashion as a form of self-expression.

“The visual development involved a broad exploration phase to capture the atmosphere of the desert. These explorations were then curated into elegant yet haunting space that reflects the bold edge of Jade’s designs.

“The project was developed using Houdini and Cinema 4D, supported by a robust compositing workflow. The dark, rhythmic soundscape, created by Tristan Partridge, blends historic references with electric beats and snake-like rattles. The result is a narrative that complements Jade Cropper’s daring SS25 collection.”.
 
 

 
Client: Jade Cropper

Production: Brickland
Creative team: Kajsa Blomberg, Alex Mäki, Mikael Lindahl
Project Manager: Anna Kumler
CEO: Elin Adermalm

Sound design: Tristan Partridge