From the release:

London creative Studio RASCAL has appointed Tom Dibb as Head of Creative. Tom will help to diversify the studio’s offering, drawing on his experience across live-action, design, VFX, and technology.

Immersed in advertising before he’d even finished school, Tom has worked in production companies, ad agencies and most recently as creative director at The Mill.

Tom’s portfolio showcases a broad range of work, covering live-action TV spots, CG game trailers, real-time experiences and 3D billboards. With a belief that there is no typical brief in 2024, his aim is to break existing ‘rules’ around creative direction in a way that amplifies results for brands and agencies.

Tom’s appointment supercharges RASCAL’s production capabilities and highlights its determination to be the most versatile collaborator out there.

A recent highlight for Tom was his experiential work for EA Sports, which saw the creation of a life-size CG avatar of Erling Haaland. The avatar was piloted in real-time and reacted to everything and anything around him, capturing the attention of Ronaldinho, Figo and Stormzy, and taking part in an influencer dance-off that racked up hundreds of thousands of views.

Tom Dibb, Head of Creative, RASCAL, commented: “I’m honoured and proud to be a part of this amazing company. Thanks to all the RASCAL’s for welcoming me. Let’s get to work.”

Gareth Brannan, Managing Director, RASCAL, added: “We’re thrilled to welcome Tom to the team. His talent and vision are a valuable addition to our creative family, we’re excited to get started!”