Radugadesign studio in Moscow: “In collaboration with Output platform, we created multimedia LED content with a naked eye 3D effect to display on the Wangfujing public screen in Beijing.

“The work is dedicated to national food, an important part of Chinese culture. The playful manner of the video brings Beijing citizens and visitors joy on the upcoming Chinese New Year holidays.”
 

Production: Radugadesign
Creative director: Ivan Nefedkin, Ksenia Bonum
Concepts: Sergey Voronov
Producer: Alexander Filyagin
Account manager: Vyacheslav Zaplatin
Art director: Artur Zhamaletdinov
Supervisor: Kirill Pyrev
Motion designer: Kirill Pyrev, Artem Redko, Egor Solosin
Video case study: Zhu Rui, Tim Ng

Sound: Alexander Zaripov