From the release:

Officially launching today, we are HUMAIN offers intelligent production solutions that combine traditional craftsmanship with the power of Ai.

Supported by their ethical Ai framework and the world’s largest roster of pioneering Ai artists, we are HUMAIN enables clients to unlock unprecedented creative possibilities built on a foundation of integrity. As leaders in ethical Ai, we are HUMAIN are setting a new standard in responsible, innovative content creation that will redefine the future of advertising production.

Founded by Matt Morgan and Charlie Lonngren, we are HUMAIN leverages their extensive experience in traditional production with advanced Ai tools and skilled Ai Artist to bring clients’ ideas to life. This approach merges the ingenuity of human creativity with cutting-edge Ai tools, to produce remarkable still and moving image content that can fit seamlessly into traditional pre production, live action, CG or VP workflows or as standalone full Ai productions.

Matt Morgan, an industry leader, who’s played a key role in shaping the future of digital creative content, has handpicked a diverse global group of talented Ai Artists from traditional creative backgrounds including directors, art directors, creative directors, photographers, designers, illustrators, animators, VFX and 3D artists – who are embracing this emerging technology to elevate their craft. The roster, the biggest in the world, spans a range of disciplines enabling we are HUMAIN to provide fast and budget friendly production solutions to fulfil a wide range of briefs.

Matt Morgan, Founder, we are HUMAIN said “Our Ai Artists live and breathe creativity and are deeply passionate about Ai. All are pioneers who’re blending their traditional expertise with an advance Ai toolkit. They’re leading conversations on Ai, developing new toolsets, and setting new standards in the industry.” Charlie Lonngren, Founder, we are HUMAIN added “In this emerging field, where no one is yet an ‘expert,’ we’ve built a collaborative community that shares knowledge and grows together. When you work with us, you benefit from the collective brilliance of this forward-thinking network.”

“Accessing Ai is easy—achieving outstanding results is not.” said Charlie Lonngren. “That’s why we’ve carefully curated a roster of the world’s top Ai artists who can draw on their industry experience, specialist insights and connections to support our clients in navigating the fast-evolving Ai landscape.

With ethical Ai at the heart of we are HUMAIN’s mission, founders Morgan and Lonngren have collaborated with leading Ai legal experts and copyright lawyers, to create their bespoke ethical workflow policy which enables the roll out of commercially viable campaigns created with Ai, and supported with their robust legal framework.

Lonngren “We’re committed to working within our ethical Ai framework wherever possible. This enables us to honour original content creators, ensuring they’re compensated, whilst offering legal reassurance to our clients. Furthermore, we can take measures to protect our clients’ valuable assets in the creation of new work”.

Matt Morgan is a seasoned Executive Producer and Digital Production expert with over 20 years of experience leading innovative, high-impact projects for top brands such as Coca-Cola, Apple, Sky and The Prince’s Trust. Throughout his established career across industry-leading, digital-first organisations including founding Moonshine Media, Morgan has been known for delivering complex, immersive digital experiences and for pioneering ethical Ai production. With a deep understanding of Ai, VR, AR and cutting-edge technologies, Morgan pushes creative boundaries to shape the future of digital storytelling.

Charlie Lonngren is an accomplished Agency Producer. With over 25 years of experience, she has created standout content for leading agencies and global brands including Google, Guiness and Toyota. Known for her expertise in transforming complex briefs into streamlined, efficient workflows, Charlie is excited by the possibilities Ai brings to redefine production processes in today’s evolving landscape.

She’s embracing this opportunity to evolve her approach to creative content creation and position herself at the forefront of a new era in production. Charlie’s expertise lies in developing strong collaborative partnerships and motivating teams to achieve exceptional results. Her goal is to bring sustainable, forward-thinking solutions to the creative industry without compromising on production and creative excellence.