The all-Toronto team of director/animator Andrew Embury at Yellow Lab and agency FUSE Create craft an animated and heartfelt hero video for the Pinball Clemons Foundation and how they use donations to help disadvantaged kids.

Patrice Pollack, CD at FUSE Create: “We needed to simplify the Pinball Clemons’ Foundation’s multifaceted approach. Through storytelling and the visual metaphor of a Pinball machine – yes, we went there – we were able to illustrate the complexity of the problem and the impact of the solution.

“The video aims to illustrate the twists and turns marginalized youth face and how donations can help make a difference.

“Much like a pinball in a pinball machine, marginalized youth can feel like they’re bounced around with no real sense of order or structure.

“PCF helps provide that stability to every aspect of their life, to help give marginalized youth the direction they so desperately need.”
 

 
Client: Pinball Clemons Foundation
Foundation Manager: Bianca Bertagnolio
Executive Director: Jennifer Branco

Agency: FUSE Create
CD: Patrice Pollack
ECD/VP/Partner: Steve Miller
Copywriter/ACD: Cristina Markham

Production: Yellow Lab
Director: Andrew Embury

Audio: TA2 Sound + Music
Voice Direction/Sound Design: Steve Gadsden
Sound Design/Mix Engineer: Dean Metherell, Adam Ive
EP: Dana Gadsden