The humble (but unpredictable) rugby ball provides the muse for this stripped down execution for Honda’s sponsorship of the Six Nations Championship directed by Freddie Leyden thru RadicalMedia Europe with Harbor handling VFX and post. [Watch]
CD Marcus Chaloner and the FutureDeluxe team bathe the Renault Emblème concept EV in both stark and refracted light for this reveal video showcasing both the styling cues and underlying technical innovations of the vehicle. [Watch]
Thousands of mustaches(including those of James Hardin and Nick Offerman) answer the siren call of snacking in this Pringles Super Bowl Spot directed by MJZ’s Steve Ayson with the hairy avian VFX handled by London’s Untold Studios. [Watch]
The future of drone technology (complete with airbag) finds a riveting showcase in this CG concept product film courtesy of SAES DesignHouse, an innovation lab division of Italian industrial and materials innovator SAES Getters. [Watch]
Radugadesign, whose ambitious motion installations we track here, adds a splash of childhood wonder to the lux interiors of the MGM Cotai Hotel in Macau with this massive multi-screen project. [Watch]
Milan-based CG motion house Studio Sentempo elevates Italian natural supplements brand Mooor above a very crowded category with this quietly elegant film based on branding and packaging work by ET Studio in Verona. [Watch]
The director/animators at Werlen Meyer worked with Paris prodco Eddy and agency Publicis Luxe to create an enchanting mix of 2D and 3D animation in this Cartier spot celebrating the Lunar New Year. [Watch]
UK CG motion studio DissEmbargo, aka Sebastian Helene and The Dink, creates a palpable sense of intrigue and envy using only light, diffusion, and product shots in this pair of films for US hair and skin care brand Prose. [Watch]
Fabio Brigido and João Paz, who head up the new Mullenlowe Design Studio in NYC, combine forces with ROOF director (and fellow Brazilian) Guto Terni on this crazed call-for-entries campaign for the ADC Annual Awards, the industry’s longest running award show. [Watch]
In 2022, artist/motion designer Oliver Latta (aka Extraweg) won the Main Title Design Emmy for his landmark Severance open. The good news is, with season 2, he doubles down on the surreality and expands the scope of the imagery. [Watch]
Creative director Max Zhang and the design and motion team at Flatwhite Motion in Qingdao, China, layer up hanzi typography and a flurry of products in this tightly choreographed film for the JD Furniture Festival. [Watch]
The latest motion work from veteran French creative collective Pleix builds effervescence and refraction into a level of luxury befitting Moët & Chandon’s Collection Impériale champagne, a cuvée released to mark the brand’s 280th anniversary. [Watch]
Follow director Henning M. Lederer (whose obsession with animating book covers we follow here), on his intricate motion journey for the track “I Exist Inside This Machine”, an audio collab between Max Cooper and Aneek Thapar. [Watch]
The latest work from Tendril’s motion team for ESPN’s coverage of the College Football Playoffs presents a stylistic departure from their previous work but retains all the visceral energy and visual innovation we’ve come to expect. [Watch]