The Light and BIEN Form Creative and Strategic Alliance
January 7, 2025
Jeremy Dimmock, CD/partner at Polyester in Toronto: “We were commissioned by the lovely people at Toon Blast to make a trailer for their video game – an action-packed Mad Max meets Dune animation featuring the game’s hero characters, props, and icons, in an unexpected and thrilling spot with a cliff hanger ending.” [Watch]
Pleid St., the Madrid CG studio that brought us the fabulous Vlisco Garden last year, returns with more surreal visions of high fashion in this work to launch the carbon neutral leather update to Mulberry’s classic Lily handbag. [Watch]
Directing duo Mike&Payne (whose talents for gaming action are on full display here and here) link up with London studio Realtime UK on the trailer for the latest Need For Speed release complete with mocap of A$AP Rocky. [Watch]
Thanos Kagkalos (aka Motion Punk), 3D artist/motion design director in Athens: “A(n)ti was created as a promotional trailer for a Greek dance performance based on Sophocles’ play Antigone.” [Watch]
From the team at BOL in Barcelona: “Retrogame Issues takes us back to a decade of big hair, saturated colors, 8-bits, local arcades, and when setting up a new video game required MacGyver-like skills.”
[Watch]
Director Robert Petrie leads Preymaker’s cloud-based team of 30 artists and animators on a seven-minute family friendly sci-fi adventure made in real-time with Epic Games’ Unreal Engine. [Watch]
Venerable British soap opera Emmerdale celebrates 50 years on air with this ambitious promo for an anniversary episode featuring 3D-scanned/printed figures of the cast with VFX and post by London studio Coffee & TV. [Watch]
Yves Geleyn rescues a scarecrow character (designed by fellow Hornet director Renaud Lavency) from the failed pitch graveyard with the addition of expressive choreography by animator Matt Corsillo. [Watch]
Imaginary Forces, whose body of motion work is both deep (founded in 1996) and widely influential, continues to innovate with this latest design work for a Google docuseries taking viewers behind the scenes with the company’s hackers. [Watch]
Director/animator Kim Haeun in Seoul, South Korea: “In this personal film, I branded a perfume sold by Miu Miu, focusing on the brand slogan, ‘My imaginary friend and ideal design I dreamed of as a child.’ [Watch]
CDs Alexandre Torres, Nidia Dias, Tom Crate, and director Adam Brandon lead the Tendril crew in crafting a powerful identity, motion branding system, and toolkit for Riot Worlds 2022, the annual global championships for League of Legends. [Watch]
Detroit motion studio Hobbes brings carefully crafted typography to the night sky with the design and programming of their aptly named Aerial font family designed specifically for drone shows. [Watch]
The mobile version of Tencent Game’s multiplayer online first-person shooter Assault Fire, launches with a trailer full of atmosphere, grit, and glitchy CG surprises courtesy of director Somei Sun and his design/animation crew. [Watch]
Following up on their bright and playful work for the Sonos Roam portable smart speaker, the crew at FutureDeluxe just dropped a darker and more mysterious treatment for the audio brand’s new wireless subwoofer. [Watch]
