As audiences have slipped away from traditional TV viewing, most marketers have embraced the flexibility of brand films (produced primarily for online, social, and point-of-sale viewing) as their promotional weapon of choice. [Watch]
The genre of motion design we call 3D Style (a type of CG magic realism) continues to grow exponentially, but the most exciting work still emerges from a fluid regimen of rigorous R&D, surgical curation, and emotional impact. [Watch]
Trunk director Rok Predin walks Stash fans thru the complexities – both technical and creative – of animating the rerelease music video for “Here, There and Everywhere” from The Beatles’ landmark 1966 album Revolver. [Watch]
Director Brian O’Donnell at The Mill Design Studio in NY: “‘The Very VERY First Christmas’ is a deep dive into holiday nostalgia – a take on Rudolph the Red-Nosed Reindeer starring a bright-eyed pterodactyl who hasn’t quite learned to fly. [Watch]
Eddy director Stéphane Berla, who dropped the emotional Kwoon “King of Sea” music video earlier this year, is back and madly mixing media in this sweeping fantasy for French musician -M- (aka Matthieu Chedid) and former Bowie bassist Gail Ann Dorsey. [Watch]
Beer fans who flock to the 120-year-old Guinness Storehouse building in Dublin are now treated to a thoroughly modern art installation courtesy of director/CG artist Shane Griffin and local prodcos Archetype and Algorithm. [Watch]
Back with their third holiday film for Christian Louboutin’s luxury label, CD Chris Joyce and the Velvet Badger motion design team in London transform a classic fairground into a shiny and enchanting spectacle. [Watch]
UK director/animator Andy Martin – aka Handymartian, aka animation director at Passion Pictures – just sent us this holiday treat starring the planet’s foremost box reviewer (which you may remember from this fine outing). [Watch]
London motion design studio Found spins up a tastefully festive holiday feeling in this digital film campaign for French luxury audio brand Devialet and the reveal of their signature Opéra de Paris speakers. [Watch]
No matter if you believe crypto is the future or financial folly, you have to agree that this explainer by the crew at Ordinary Folk for the generative NFT art project called Nouns is both insightful and highly entertaining. [Watch]
Directors Tim McCourt and Max Taylor at London animation force The Line intro Marvel’s new digital collectible card game Snap with a stylized three-minute blast across the brand’s multiverse of hero couples. [Watch]
The motion team at The Mill Design Studio helps Chinese smartphone maker Honor pivot from a youth-oriented electronics company toward a more sophisticated direction with an elegant and tactile brand film. [Watch]
Given carte blanche by The Game Awards organizers, directors Jonathan Plesel and Thibault Zeller at Paris studio Ambre Verse craft a trailer inspired by the madness of Dr. Strange’s multiverse and Apple’s landmark “1984” spot. [Watch]
Jeremy Dimmock, CD/partner at Polyester in Toronto: “We wanted to create a story that communicates why characters are important. Something aspirational, optimistic, an anthem or manifesto for characters. [Watch]