Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Airborne choreography’s moment in the spotlight continues with this charismatic piece of soaring surreality for French multinational teleco Orange by director Seb Edwards with The Mill providing the weightless VFX. [Watch]
Traveling with young kids can be exasperating but director Fraser Davidson and writer Chris Brandon at Cub Studio transform one such adventure into a charming (and rhyming) story that should give all new parents hope. [Watch]
Jungler EP Amandine Bruneau in Paris: “Margherita Premuroso is an Italian director and animator renowned for her work in 2D animation which is steeped in traditional painting techniques.” [Watch]
In a welcome break from the overly earnest tone of most wellness messages, Portland animation studio Super Dope (whose character talents are on full display here and here) takes a lighter approach to self-improvement in these six clips. [Watch]
Director Leigh Powis and the VFX crew at Mathematic in Paris ensure sportswear company HOKA lives up to its name (derived from the Māori for “fly over the earth”) in this dizzying airborne adventure thru Anomaly. [Watch]
Inspired by recent clients and projects, the team at Steelworks challenges themselves with an in-house animation project they describe as “a fresh take on movement through something that weaves us all together: sports.” [Watch]
ECD Brian McCauley and the design and motion team at Flavor employ the concept of “nature as canvas” to visually unite the 2023 AICP Show, AICP Next Awards, and AICP Post Awards for The Association of Independent Commercial Producers. [Watch]
Led by executive creative director Stephen Cocks, a compact design and motion team at Elevation in Atlanta crafts a sprawling design system to brand all five 2023 conferences and award shows for Promax. [Watch]
The best spec and portfolio-building projects experiment with creative and production angles the actual brand is unlikely to explore. And that is exactly what LA director/3D artist George Moïse pushes to the limit in this bit of CG insanity. [Watch]
Working with the message “Making a difference is something you never outgrow”, directors Lucas Camargo, Guto Terni, and the detail-obsessed CG animation crew at ROOF craft a heartfelt story for US non-profit youth program 4-H. [Watch]
Originally commissioned by La Liga de la Animación Iberoamericana for a 10-second logo loop, CDs Martin Dasnoy and Dalmiro Buigues at Buda.tv in Buenos Aires got carried away and ended up with a full minute of frenzied cartoon action. [Watch]
With a nod to the original 2005 Nickelodeon animated series, Imaginary Forces CDs Anthony Gibbs and Tosh Kodama hint at the drama and conflict underlying the new Netflix live-action version of Avatar: The Last Airbender. [Watch]
The debate about the use of AI in the film and motion industry just reached its first official boiling point with headlines on multiple continents and a wave of anger on social media over the titles of Marvel’s Secret Invasion series. [Watch]
London director/artist and AI advocate Markos Kay, who recently dropped this standout short film, marks the northern hemisphere’s maximum tilt toward the sun with a new experiment he describes as, “An ode to the sweet dreaminess of summer.” [Watch]
