Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
The all-Montreal team of director/DP Nik Mirus, prodco L’ÉLOI, and motion stylists Baillat Studio merge carefully choreographed live-action and CG into a striking film for Crown Royal’s new luxury Golden Apple whisky. [Watch]
Le Cube partner/CD Santiago Oddis captures the “intricate dance that unfolds between souls” in this lyrical character work which serves as the hero film for an exhibition featuring 13 graphic artists at Final Frontier’s Silk Gallery in Madrid. [Watch]
ECD Piotr Jaworowski and the crew at Warsaw studio Ars Thanea visualize the powerful bass of the Beolab 19 wireless subwoofer while showcasing its sculptural design in this film for Danish high-end audio brand Bang & Olufsen. [Watch]
Combining Houdini and onset wire work, VFX boutique Artjail helps Anonymous Content director Patrick Daughters achieve an atmosphere “somewhere between Kafka and Pixar” in this ambitious spot for US healthcare provider Village Medical. [Watch]
Striking a blow against the sugary evil of the fountain-drink industrial complex, Hornet director Andy Baker builds out a dark animated world where Tractor’s organic alternatives provide an escape to daylight. [Watch]
Directing duo Julien Vallée and Eve Duhamel veer from their signature production method of hands-on, in-camera effects to explore AI in After Light, a short film they describe as a “playful twist on dystopia”. [Watch]
The design and mechanical details of an elite coffee grinder take on a level of visual intrigue in this product film for Sanremo’s new X-One model by Luigi Dalla Riva, a director/animator in Padua, Italy. [Watch]
Creative director Fernando Marcilla and the motion design team at MonoGrafo in Madrid set a suspenseful and enigmatic tone for the new HBO Max miniseries Se Busca Millonario with these intricate CG titles. [Watch]
Chinese designer/director Xi Luo, who lives and works in Frankfurt, Germany, crafts a delicate balance of form and detail in this film for a quirky asymmetrical sneaker from Shanghai-based fashion footwear label CHOCO CONCERT. [Watch]
In their latest work for CHANEL, the crew at Builders Club in Brooklyn dial up their macro CG simulation skills to launch the brand’s Gabrielle perfume range, created as an homage to founder Gabrielle “Coco” Chanel. [Watch]
Following up on their fabulously coiffed bovine-riding-a-motorcyle spot from 2022, London’s Untold Studios delivers another VFX masterclass in CG grooming with this hang-gliding goat. Both spots are for Virgin Media thru VCCP London. [Watch]
In an effort to make a dent in the four billion toothbrushes we discard each year, UK electric toothbrush maker SURI commissioned London director/CG artist Jesper Lindborg to elevate their Earth-conscious appliance into an objet d’art. [Watch]
One-man CG powerhouse Vladislav Solovjov shares his director’s cut of eight beautifully rendered 10-second product animations created for skincare brand LYMA – each one designed to introduce a key product benefit. [Watch]
Agustín Torre and Andrés Álvarez, the director/co-founder duo heading up Buenos Aires animation studio REINO, deliver a joyful ode to the pleasures of reading in this spirited spot for McDonald’s airing across Latin America. [Watch]
