Polymath Motion Rebrands Studio as OddBeast
September 17, 2024
Block Inc, Jack Dorsey’s tech conglomerate behind Cash App, Square, TIDAL, etc., just announced the launch of its in-house creative studio (called Creative Studio) with this one-minute exercise in upbeat CG motion design. [Watch]
Just in case you forgot how great it felt to finally emerge from the pandemic lockdown, Iria Lopez and the Wednesday Studio crew in London made this video (with music by Tom Drew) to help us all remember how truly joyous it was. [Watch]
The long history of innovative Channel 4 branding reached an apex of sorts this week with the release of five detail-packed broadcast IDs assembled from 25 looping scenes created by 17 independent creatives, artists, and filmmakers. [Watch]
Buckle up. The animation teams at Mathematic and their game-focused division Player II launch the latest edition of “The Crew” franchise for Ubisoft Ivory Tower with a lovingly rendered and fully energized film directed by Jehan Bouazza. [Watch]
New York’s Unsaid Studio elevates the cause of blood donation to a new level of poignancy and elegance with this minimalist, type-driven campaign for the US non-profit Gift of Life thru DDB NY. [Watch]
First-time director Lucas Durkheim, who started at Paris prodco Eddy as a storyboard artist after graduating from Gobelins and CalArts, fuses 2D and 3D animation into a visceral rampage for Ubisoft’s Prince of Persia: The Lost Crown. [Watch]
Director/animator Jonathan Formento and his crew at jformento in London (who crafted this cozy spot for Simba last summer) move from the bedroom to the bathroom with an elegant/ethereal brand film for Australian faucet brand Sussex. [Watch]
Porsche’s all-electric Mission X concept car (claimed to be the fastest road-legal car ever) receives an appropriately spectacular unveiling courtesy of directors Ole Peters, Axel Brötje, and the Sehsucht design and motion team. [Watch]
Fullmetal, a creative collective based in Istanbul, Turkey, assembles a series of seemingly disparate CG scenes into a striking launch film for the Fundbüro spring/summer collection from Russian streetwear brand Dissident. [Watch]
Glasgow director/AD Ross Sneddon just dropped us his newest labor of love, an epic 14-minute sci-fi short film exploring themes of isolation, loneliness, climate change, and the dangers of technology. [Watch]
Standout branding work here from the all-Barcelona team of prodco BOL and studios Pràctica and Device for the Berlin-based SPATIAL Festival, a three-day celebration of immersive sound, art, and technology. [Watch]
Taking inspiration from film noir and fashion photography, the design and motion team at FutureDeluxe Sydney captures the layers of emotion associated with driving a Lexus while integrating typography deep into the world-building. [Watch]
With a wink to Pixar’s groundbreaking 1986 short film Luxo Jr., the VFX team at The Mill in Paris and Bangalore create a curious CCTV camera character for this Peugeot E-308 spot directed by Mark Jenkinson at Movie Magic. [Watch]
If you’ve been watching the NBA playoffs on ESPN you no doubt wondered (like us) who designed the glittering graphics package. Mystery solved: the studio is London’s Panoply who are here to share their process and R&D reel. [Watch]
