Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Sleek CG style melds seamlessly with the French fashion scene in this new showcase spot for Renault’s Scenic E-Tech 100% electric vehicle directed by ManvsMachine thru Friend London and Quad for Publicis. [Watch]
CDs Nidia Dias and Miguel Rato at London CG studio Steelworks showcase both the features and aesthetics of HOKA’s Anacapa 2 and Mach X shoes in these vigorous launch spots for the activewear brand thru Anomaly LA. [Watch]
Shanghai motion director/concept artist Leon Liang indulges his love of building out sci-fi worlds in this vision, created for Pause Originals, of a future where orbiting solar stations have solved the energy question. [Watch]
Director and motion artist Hasmik Mkhchyan (whose breakout AI short film you can watch here) mixes tyFlow simulations and a touch of the surreal into her CG motion design spot for new online marketplace MEGA. [Watch]
Stockholm digital artist Erik Wernquist continues to mine his fascination with all things space-related in his newest short film, a finely detailed and thoughtfully lit peek inside a planetary orbiter built for leisure travel. [Watch]
Guy de Maupassant’s classic 1883 short story “The Piece of String” finds a new audience among Gen Z students with help from this concise animated version by Cape Town studio We Are Batch for education technology platform Nearpod. [Watch]
Eddy director Lucas Durkheim indulges his obsession with action movies in this short, intense, and comedic glimpse into the work and family life of Coco, a rogue hit woman who finds plenty of satisfaction in her job. [Watch]
Inspired by the upcoming birth of his son, director/CG artist Nejc Polovsak (aka Twistedpoly) crafts an intricate, organic, and very personal film about the start of life which premiered at Burning Man 2023. [Watch]
In a refreshingly upbeat take on the future of the environment, director Artem Shcherbakov and the ZHEESHEE animation crew introduce a trash-powered robot with existential problems for the 2023 portfolio of Pause Originals short films. [Watch]
Division director François Rousselet and the VFX team at The Mill Paris build a fabulously over-the-top, gilded maritime adventure around American actress/producer Yara Shahidi for Jean Paul Gaultier’s Divine perfume. [Watch]
Psyop directors Marie Hyon and HANZOHANZO amp the excitement ahead of the League of Legends 2023 World Championship this week with a four-minute ode to grit and determination powered by vocals from K-Pop phenom NewJeans. [Watch]
Polaroid founder Edwin Land’s retinex theory of color, first published in 1977, comes to whimsical life in this spot from Jelly director/designer/animator Charlie Toqué for the brand’s new I-Type film. [Watch]
Director Julian Chen and the team at Taiwan design and motion studio MixCode take a lighter approach to the theme of a sustainable and hopeful future by casting an irrepressible robot and sidekick drone in their new Pause Originals short. [Watch]
Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.” [Watch]
