CDs Milton Gonzalez and Valeria Moreiro lead the motion design crew at NotReal into their latest product film for Microsoft, an exuberant showcase for the features and benefits of the company’s OneDrive file hosting service. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
The 2024 edition of the OFFF Barcelona design festival lands on April 4-6 but you can catch an early peek at the promo campaign with this teaser from the crew at ManvsMachine featuring a cast of whimsical life forms. [Watch]
Barcelona animation studio Device deploys a light illustrative style to package a trio of animated messages for YouTube about Identifying truthful info on the web, tracing its sources, and sharing it responsibly. [Watch]
The design and animation team at 2veinte in Buenos Aires drop a rampaging trailer for Otherside: Legends of the Mara, a collection-based 2D strategy game from Yuga Labs, creators of the infamous Bored Ape Yacht Club. [Watch]
Ukrainian 3D motion designer Bohdan Marii handles the design, animation and audio in this striking spec spot playfully hinting at the similarities between the Adidas Ozweego shoe and a certain toothy underwater predator. [Watch]
Working with prodco Final Frontier, the CG motion team at FRAME in Copenhagen shake up the staid category of robotic vacuums with this lux treatment for an upmarket model designed by Damian O’Sullivan for Chinese home technology brand 3i. [Watch]
Laundry ECD/co-founder PJ Richardson takes a deep dive into AI art and animation in this visually opulent short film created for a digital art exhibition in Barcelona curated by OFFF founder Hector Ayuso. [Watch]
Taking inspiration from Joseph Kosinski’s 2013 sci-fi film Oblivion, the team at Singapore CG studio Nomo.Works tunes up their design and motion skills with two spec spots built around Alienware products. [Watch]
The potentially dry details of enterprise AI integration take on a playful and engaging tone in this illustration-based brand film from the design and motion crew at BUCK for data management and analytics platform Cloudera. [Watch]
Brooklyn boutique design and production company Coed Studios takes on the task of rebranding the state of Connecticut with this manifesto film, a thoroughly modern take on stop-motion animation produced thru CT agency Cronin. [Watch]
Taipei-based director/designer Audis Huang, who dropped this delightful event open for Acer last year, returns for more CG wonder – this time for another Taiwanese electronics brand, ASUS and their new VU Series monitors. [Watch]
Just when you thought the big budget holiday ad feels were done for the year, director Dan Marsh and Hornet swoop in with a painterly CG treatment for Air Canada about two tree ornaments who just want to spend Christmas together. [Watch]
The team at London CG studio Found re-imagine Ralph Lauren’s 888 Madison Avenue flagship store and its storied windows to frame oversized products rendered in obsessive detail for the brand’s holiday gifting global campaign. [Watch]