Division director François Rousselet and the VFX team at The Mill Paris build a fabulously over-the-top, gilded maritime adventure around American actress/producer Yara Shahidi for Jean Paul Gaultier’s Divine perfume. [Watch]
Psyop directors Marie Hyon and HANZOHANZO amp the excitement ahead of the League of Legends 2023 World Championship this week with a four-minute ode to grit and determination powered by vocals from K-Pop phenom NewJeans. [Watch]
Polaroid founder Edwin Land’s retinex theory of color, first published in 1977, comes to whimsical life in this spot from Jelly director/designer/animator Charlie Toqué for the brand’s new I-Type film. [Watch]
Director Julian Chen and the team at Taiwan design and motion studio MixCode take a lighter approach to the theme of a sustainable and hopeful future by casting an irrepressible robot and sidekick drone in their new Pause Originals short. [Watch]
Rimantas Lukavicius, founder/CD at Korb: “It was a pleasure working on this one. The shoe has an amazing design itself, we just needed to place it in the right environment with the right pace for the viewers to admire it.” [Watch]
The all-Stockholm team of branding/design studio SNASK and animation prodco Filmic Art combine forces to craft a minimalist and playful CG brand film for Lithuanian-based online payments platform Kevin. [Watch]
The team at Tigrelab in Barcelona use AI to transform still imagery into a philosophical brand film commissioned by Spanish renewable energy corp Acciona to celebrate the opening of their new headquarters in Madrid. [Watch]
Try Hard, the first animated short film from the 2023 graduating class of Gobelins Paris premiered this morning with a passionate and ultimately emotional examination of what we are willing to sacrifice for ambition. [Watch]
Advertising for retirement financial services is most often a bland mix of silver hair and generic smiles but the design and animation crew at BUCK take a decidedly different tack in this playful spot for Australian Retirement Trust. [Watch]
Jungler directors Ambre Verse (Jonathan Plesel and Thibault Zeller) are back with a throbbing and ominous vision of near-future Paris to compliment the darksynth output of electronic artist Sierra. [Watch]
A serious tool for serious esports players is transformed into a sculptural hi-tech object of desire in this brand film from ManvsMachine for Logitech’s G Pro X Superlight wireless (and certified carbon neutral) gamer’s mouse. [Watch]
In what may be the most fun dental care animation of all time, motion designer Gabriele Calvi and Milan’s Reframe Studio create a branded music video for Italian toothbrush/toothpaste brand SilverCare. [Watch]
From the team at Found Studio in London: “Our first film for Toblerone isn’t just an advert; it’s a sensorial experience created for their all new Truffle launch.” [Watch]
Working with nonprofit marketing agency Media Cause, Los Angeles animation and design studio TheLittleLabs conjure a unique cast of monsters to “imagine a world for a youth-led group of advocates building a world without bullying.” [Watch]