Studio Smack_Future of Advertising | STASH MAGAZINE

“Branded Dreams: The Future of Advertising”

Ton Meijdam, Thom Snels and Béla Zsigmond (aka Studio Smack in the Netherlands), who brought us this piece of low-budget magic, are back with an in-house animated short to ask what would happen if brands could place their advertising in our dreams. [Watch]

Nexus_Slack Animals | STASH MAGAZINE

Smith & Foulkes: Slack “Animals!”

Following on the heels of Giant Ant’s fabulous 1930’s animation update, Slack pivots 180 degrees in tone and technique for this frenetic :60, opting for a cast of collaborative CG animals from the masters of such things, Nexus directors Smith & Foulkes, thru TBWA \ CHIAT \ DAY. [Watch]

ROOF Studio: Honda “The Dreamer” Plus Behind the Scenes

Roof directors Guto Terni, Sam Mason, and Vinicius Costa unleash a massive, vibrant fantasy world for this Honda spot called “The Dreamer,” realized in obsessive detail and full of unexpected and delightful moments. [Watch]

Paper World | STASH MAGAZINE

Ringeisen and Ruska: WWF “Paper World”

The popularity of CG acting as stop-motion paper has grown over the last five years because the analog handcraft associated with origami and the apparent low-poly modeling both provide a warmer counterpoint to the too-shiny, machine-made perfection often associated with 3D. [Watch]

OneSize Nissan Leaf | STASH MAGAZINE

New Year’s Resolution: Stop Smoking the Nissan Way

High concept and striking CG execution from the all-Amsterdam team of design/production studio Onesize and ad agency TBWA\NEBOKO in this quick 20-second spot for the 100% electric Nissan Leaf called “New Year’s Resolution.” [Watch]

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Giant Ant Builds a Spaceship with Slack

Vancouver narrative masters Giant Ant mix traditional animation and 3D in this updated take on 1930’s cartoons for Slack powered by the song “Count Your Blessings And Smile” written by legendary English actor, singer-songwriter George Formby and re-recorded by Toronto’s Danny Simmons. [Watch]