Best of Stash 2016: TV & Cinema Advertising
As ad campaigns expand and blur across a growing number of platforms, the most coveted bragging rights (and budgets) most often remain with work intended for television and cinema screens. So let’s kick off the Best of Stash 2016 with 10 stand out commercials everyone needs to see. [Watch]
ManvsMachine: Nike Air Max 2017
ManvsMachine calls their latest abstract CG opus for Nike “a metaphorical exploration of air and the negative space it occupies.” Has footwear ever felt lighter, cushier, or more comfortable? Probably not. [Watch]
Alex Webster launches the Love Child of Electric Theatre Collective: Friends Electric
From the release: Friends Electric is a full-service production company and creative consultancy with studios in London and Los Angeles, representing animation and design directors for commercial production and IP origination. Friends Electric brings together some of the best animation talent in a way that sees them coalesce and collaborate across all forms of media. […] [Watch]
Blur Studio Adds Senior Talent: Eric Maurer and Oded Raz
From the release: Award-winning animation, visual effects and design company Blur Studio continues to expand with key new hires Eric Maurer, Character Effects Supervisor and Oded Raz, Asset Supervisor. Maurer and Raz will bolster Blur’s leadership team, increase the studio’s capacity for larger projects, and foster the development of new technology as the company gears […] [Watch]
Data meets Design: FutureDeluxe Pitches for Nike Magista 2
Confessed football and sneaker zealots, London studio FutureDeluxe admit they pour too much time and love into jobs like this spot for Nike’s Magista 2 boot. Revealed here for the first time are some of the striking style frames from the pitch that landed the gig. [Watch]
Aixsponza Go Three Rounds with “Nike Techfleece”
Follow Munich motion house Aixsponza for three rounds of style frames, feedback and changes with the Global Brand Design team at Nike Sportswear to nail the look and feel of their recent CG opus, a 50-second product film for Nike’s Techfleece line. [Watch]