Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
The crew at Frankfurt design and animation studio Styleframe drops an impossible-to-ignore product film for the revival of Oakley’s classic Mars sunglasses, a passion project of Michael Jordan’s originally released in 1998. [Watch]
With so many screens vying for viewers attention, the creative task of packaging big-budget television and streaming programming has never been more important or come with so much pressure to make a dent in popular culture. [Watch]
ECD Peter Jaworowski and the crew at Ars Thanea in Warsaw help launch the latest version of the Opera Browser with this CG opus showcasing the UI’s modular design and innovative features including built-in ChatGPT. [Watch]
The pressures of high-stakes marketing can often crush the chance for true creative experimentation in game trailers, but these six outstanding films prove that personality, passion, and playfulness are alive and well in the genre. [Watch]
CDs Milton Gonzalez and Valeria Moreiro lead the motion design crew at NotReal into their latest product film for Microsoft, an exuberant showcase for the features and benefits of the company’s OneDrive file hosting service. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
The 2024 edition of the OFFF Barcelona design festival lands on April 4-6 but you can catch an early peek at the promo campaign with this teaser from the crew at ManvsMachine featuring a cast of whimsical life forms. [Watch]
Barcelona animation studio Device deploys a light illustrative style to package a trio of animated messages for YouTube about Identifying truthful info on the web, tracing its sources, and sharing it responsibly. [Watch]
The design and animation team at 2veinte in Buenos Aires drop a rampaging trailer for Otherside: Legends of the Mara, a collection-based 2D strategy game from Yuga Labs, creators of the infamous Bored Ape Yacht Club. [Watch]
Ukrainian 3D motion designer Bohdan Marii handles the design, animation and audio in this striking spec spot playfully hinting at the similarities between the Adidas Ozweego shoe and a certain toothy underwater predator. [Watch]
Working with prodco Final Frontier, the CG motion team at FRAME in Copenhagen shake up the staid category of robotic vacuums with this lux treatment for an upmarket model designed by Damian O’Sullivan for Chinese home technology brand 3i. [Watch]
Laundry ECD/co-founder PJ Richardson takes a deep dive into AI art and animation in this visually opulent short film created for a digital art exhibition in Barcelona curated by OFFF founder Hector Ayuso. [Watch]
Taking inspiration from Joseph Kosinski’s 2013 sci-fi film Oblivion, the team at Singapore CG studio Nomo.Works tunes up their design and motion skills with two spec spots built around Alienware products. [Watch]
The potentially dry details of enterprise AI integration take on a playful and engaging tone in this illustration-based brand film from the design and motion crew at BUCK for data management and analytics platform Cloudera. [Watch]
