Standing out in the sea of CG sneaker spots takes fresh thinking and confident execution. These three quirky films for Nike’s GT Series shoes from Rimantas Lukavicius and his CG crew at Korb deliver both with a light touch. [Watch]
2023 was another stellar year for character-driven design and animation projects with an extraordinary range of styles and production techniques all focused on a singular goal: ensuring the narrative engages and resonates. [Watch]
In their latest in-house motion project, CD Ilya Perevedentsev and the crew at Superdesigners in Hong Kong contemplate the creative insights and solutions that often arise in that state of semi-consciousness bracketing slumber. [Watch]
No other sub-genre of motion design generates the measurable excitement (clicks, views, likes, etc.) among Stash fans and subscribers as the work we classify as 3D Style – a type of CG magic realism with seemingly transportive powers. [Watch]
The crew at Frankfurt design and animation studio Styleframe drops an impossible-to-ignore product film for the revival of Oakley’s classic Mars sunglasses, a passion project of Michael Jordan’s originally released in 1998. [Watch]
With so many screens vying for viewers attention, the creative task of packaging big-budget television and streaming programming has never been more important or come with so much pressure to make a dent in popular culture. [Watch]
ECD Peter Jaworowski and the crew at Ars Thanea in Warsaw help launch the latest version of the Opera Browser with this CG opus showcasing the UI’s modular design and innovative features including built-in ChatGPT. [Watch]
The pressures of high-stakes marketing can often crush the chance for true creative experimentation in game trailers, but these six outstanding films prove that personality, passion, and playfulness are alive and well in the genre. [Watch]
CDs Milton Gonzalez and Valeria Moreiro lead the motion design crew at NotReal into their latest product film for Microsoft, an exuberant showcase for the features and benefits of the company’s OneDrive file hosting service. [Watch]
Marketers continue to expand their use of brand films (produced primarily for online, social, and out of home viewing), taking advantage of the genre’s freedom of format and style and often blurring the line between art and message. [Watch]
The 2024 edition of the OFFF Barcelona design festival lands on April 4-6 but you can catch an early peek at the promo campaign with this teaser from the crew at ManvsMachine featuring a cast of whimsical life forms. [Watch]
Barcelona animation studio Device deploys a light illustrative style to package a trio of animated messages for YouTube about Identifying truthful info on the web, tracing its sources, and sharing it responsibly. [Watch]
The design and animation team at 2veinte in Buenos Aires drop a rampaging trailer for Otherside: Legends of the Mara, a collection-based 2D strategy game from Yuga Labs, creators of the infamous Bored Ape Yacht Club. [Watch]
Ukrainian 3D motion designer Bohdan Marii handles the design, animation and audio in this striking spec spot playfully hinting at the similarities between the Adidas Ozweego shoe and a certain toothy underwater predator. [Watch]