Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Unlike the Batmobile, a redesign of Santa’s sleigh usually involves mild-mannered and unexceptional tweaks but Buck LA and Santa Monica agency RPA take the assignment to a clever new level in this 2:30 director’s cut underscoring Honda’s “The Power of Dreams” tag. Built on a head-slapping why-didn’t-I-think- [Watch]
Fueled by the poetry of writer/activist Eve Ensler (The Vagina Monologues), Brooklyn director/animator/illustrator/artist Jordan Bruner teams with the crew at Passion Pictures NY to “inspire personal visions of justice for all victims of gender violence.” Equal parts engagment, emotion and art, the film was produced for the [Watch]
For this series of elegant and playful IDs for Danish lifestyle channel TV3 Puls, Copenhagen motion house Frame say the brief “focused on creating an identity package that reflected the feel of the channel rather than the content of it. They had to be abstract, clearly avoiding literal cliches and had to be all graphic [Watch]
Stink directing duo Jake Knight and Ryoko Tanaka (aka Ne-O) teamed with Glassworks to create this CG/live action Westside Pond Story based on Leo Burnett London’s creative. Powered by The Kinks’ classic “You Really Got Me,” the spot somehow slipped by us back in October. Check the making of clip here. [Watch]
Tasty and tasteful 3D abstraction from Amsterdam’s 3D abstraction masters that we failed to acknowledge when Zeitguised dropped it in late summer. Part of a commissioned art series featuring artists’ impressions of Absolute products. Produced thru Stink Berlin and Sid Lee Amsterdam. [Watch]
According to the Wall Street Journal, 2013 saw US stocks post their “biggest annual rally in 18 years.” According to Stash Magazine, 2013 was the year the animation, VFX and design industry regained full confidence, finally pulling itself clear of the shadow cast by Wall Street’s 2008 gift to the world economy. [Watch]
