Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Psyop and CD Gerald Ding spent six days in Kingston, Jamaica, scouting for talent and locations to serve as the base for their free-wheeling 2D cel animation in one of three videos commissioned by The House of Marley to launch the company’s latest portable audio system, an eco-friendly Bluetooth beauty called the Get Together. [Watch]
European broadcast branding veterans BDA Creative team with the CG crew at London’s Studio Hansa to refresh the on-air look for the Fine Living Channel across Europe, the Middle East and Africa with a finely detailed, photo-real and full-3D treatment
“Due to budgetary factors and logistics, shooting six wildly varying scenes was not an option (the scenes needed to embody smartly designed spaces that could be international and aspirational). We decided that the best option was to go totally CGI for flexibility, control and efficiency.”
The Stash permanent collection continues to grow as issue 106 archives another 31 outstanding motion design, animation and VFX projects for our loyal base of professional and student subscribers.
This issue features 90+ minutes of commercials, broadcast design, music videos, brand films, short films and behind the scenes extras from the planet’s top artists and filmmakers with production notes, toolkit and links for every project – Plus stills, style frames, exclusive interviews.?
TRY STASH FREE FOR 30 DAYS and discover the stories behind the work. [Watch]
Multi-faceted director Maxime Bruneel and the Chez Eddy crew in Paris roto their lives away on “Dat a Freak” by Diplo and Swick by “painstakingly working through all the best twerking footage in the world.” Not completely safe for work or home depending on the company you keep and your opinion of butt-centric choreography. [Watch]
If you’ve seen the work The Embassy kicks out for features like “Elysium” and “Enders Game” you won’t be surprised by the Vancouver studio’s seamless execution in this Gymkhana-inspired clip for BMW Canada (featuring the 430Hp M4) directed and edited in-house by Ozan Biron thru BMW’s ad agency of record, Toronto’s Cundari. Charles Deenen at Source Sound LA created the visceral audio. [Watch]
Matt Pyke and Universal Everything continue to explore the mix of tasteful and abstract 3D animation in corporate installations with a series of audio-visual pieces for Johnnie Walker House in Seoul, South Korea “inspired by the phenomenon of synaesthesia, where the brain ‘sees’ sound or ‘tastes’ color.” [Watch]
Gotta love Brooklyn kinetic artist Rafael Parra Toro‘s interactive book project on Kickstarter called “POP ON OP,” 110 pages of hands-on, real-time, op-art fun for all ages. [Watch]
Buenos Aires design and motion graphics studio 2veinte takes a break from their broadcast and advertising work to unleash “Wild & Woolly,” a loopable, minute-long masterclass on character design and the extreme possibilities of cel animation. So many great frames in there. Directed by Pablo Gostanian, character [Watch]
Having worked with the Tendril crew on the opening for our STYLE FRAMES conference, I know first hand how much passion they invest in their projects and pitches. Although this pitch for the YTV kids’ show “The Zone” (with sound by John Black at Cypher Audio) is the tonal opposite of the SF work, there is no doubting the care and precision involved. [Watch]
Amsterdam film/graphic/production company Woodwork share the crafty behind-the-scenes workings of their new spot for Travelbird a fast-growing european online travel agency. [Watch]
A solid idea from Mother London and bang-on execution from MJZ director Juan Cabral and a crew of 15 MPC VFX artists keeps IKEA’s ‘The Wonderful Everyday’ campaign going with this very-watchable spot which gains even more altitude via Prunella Scales’ reading from “The Tempest.” The MPC team, led by [Watch]
Ringling College of Art and Design students Michael Yates, Aurry Tan and Sharon Huang fight back against the French domination of student animation films with “Legend of the Flying Tomato” the boisterous tale of red-headed Frida “a hero in the legendary luchador El Pirana… and a mysterious taco salesman.” [Watch]
The CG Student Awards continue to grow at an astounding rate, doubling last year’s entry total to 650, piling on sponsors, tripling their site traffic and matching more talent with studio internships and employment. Have a look at the winners here. [Watch]
Reviewing the best trailers from last month’s E3 event reminded me of a quiet but important rivalry between two studios hammering on the boundaries of 3D filmmaking: Blur Studios in Los Angeles and Digic Pictures in Budapest, Hungary. Both studios take commissions for commercials and other genres of [Watch]
