Refinery and Fuelcontent Root out Investment Cliches for Ninety One
Director Gerhard Pretorius at Fuelcontent in Cape Town, South Africa: “From the very first draft of the script, it was clear this was going to be something completely different. The writing is smart, wry, and confident, but we didn’t want to come off as arrogant in any shape or form.”
[Watch]
BRTHR and Friends Go Wild at Galeries Lafayette
French luxury department store Galeries Lafayette embraces their inner enfant terrible in this grand and aggressive TV/online spot from Hamlet directing duo BRTHR and VFX shop HIMIA thru DDB Paris. [Watch]
Yacht Wakes up Crypto Tax Reporting for Cointelli
From the team at Yacht design studio in Seoul, South Korea: “We produced this brand film for Cointelli, a fast-growing startup that provides tax services related to cryptocurrencies.” [Watch]
Also Made on iPad: Zedd, Maren Morris & Beauz “Make You Say” Music Video
Working with Pulse Films director Colin Read, CD Will Johnson and the Scholar crew return to the Made on iPad pipeline with this hand-animated guide to the three phases of a breakup as experienced by singer-songwriter Maren Morris. [Watch]
BUCK Contemplates “Healthy Aging” for Thorne
Taking inspiration from both surrealist and romantic artists, the BUCK crew mix painting, 3D, live-action, and a touch of machine learning into a series of reflective vignettes for wellness brand Thorne. [Watch]
Coinbase “The Degen Trilogy: Part 1” by Lauren Indovina, Partizan, and LIGHT
Director and concept artist Lauren Indovina heads up a sprawling international production crew, led by VFX and animation studio LIGHT, as they corral NFTs, bored apes, and web3 into a crypto adventure of epic proportions. [Watch]