Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Montreal VFX and animation studio Shed and agency Cart1er turn the decidedly unglamorous challenge of informing fellow Quebecois about the don’ts of recycling into a fun, snappy and informative :30. [Watch]
Three different approaches to making athletic footwear visually sexy by treating them as wearable sculptures and technological wonders, courtesy of the talented teams at ManvsMachine, Aggressive and Trollbäck. [Watch]
London motion studio Art&Graft just sent us their latest in-house animated short “The Walk.” Marked by a peaceful/atmospheric tone and meticulous palette, the film “about the simple pleasure of putting one foot in front of the other” was inspired by the spectacular Lake District in the North-west of England. [Watch]
London design and motion studio weareseventeen recently won a competitive pitch to develop and produce the on-screen identity for the launch of All 4; Channel 4’s new destination for all their linear and on-demand content including this series of eclectic and fun animated pre-rolls created in concert with 4creative. [Watch]
Striking and surreal launch video for photo/narrative sharing platform Stampsy.com, art directed and produced by Brooklyn’s Hugo & Marie, designed and illustrated by The Six & Five Studio in Buenos Aires, with animation by Slovenian freelance digital creative Nejc Polovsak (aka Twistedpoly). [Watch]
Paris animation studio ChezEddy and multiple-Tony-winning American composer/lyricist Jason Robert Brown channel the wide-eyed exuberance of the Disney princess genre for UK women’s lingerie maker Triumph in this 3D spectacular starring upcoming modeling phenom Hannah Ferguson. [Watch]
Imaginary Forces CDs Charles Khoury and Tosh Kodama conjure a sombre and tactile intro sequence for an interactive video from Netflix Australia called “Spectrum” which promises to help you “discover your shade of story.” [Watch]
Buck continues their string of character-driven charmers for McDonald’s with a 3D romp including the world’s yummiest-looking CG blueberry muffin, all fresh from ECD Ryan Honey and crew thru Cossette Chicago. [Watch]
Discover how Sons and Daughters director/DOP Mark Zibert and Toronto post/animation/design house Alter Ego seamlessly combine an array of VFX techniques to create riveting but rider-less action in this spot for Cycle Canada, the center piece of a national campaign. [Watch]
Outsider directors Dom & Nic: “After researching the feasibility of shooting a real black swan it became clear the best way forward for this film was to create it entirely in CG [but] we wanted to approach it with the same mentality and process that we would do a live action shoot. [Watch]
Smile-inducing character GIFs to cheer up your Monday morning (used across the Virgin America universe including the website, email newsletters and internal presentations) from the all-London team of design consultancy Build and animation/interactive studio Animade. [Watch]
Elastic director/CD Patrick Clair‘s reputation as the go-to TV titles guy continues to grow with this brooding, scarlet-soaked effort created for Marvel’s “Daredevil” series premiering this week on Netflix. [Watch]
The Chicago outpost of The Mill/Mill+ expand their repertoire with this impossibly happy 2D character fest for Dairy Queen powered by a catchy ditty scripted by agency Barkley US and composed by Sam Billen at Primary Color Music. [Watch]
Brand New School crafts a powerful clip promoting Intel’s on-going quest to eliminate conflict minerals from the Democratic Republic of Congo and their global supply chain: “People should have a conflict-free choice so by starting over, reconnecting the dots across the globe, and convincing partners to do the right thing [Watch]
