Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Paris 3D masters Mécanique Générale and TBWA\Paris help the Martell family celebrate “300 years of turning Cognac into art” with this intricate and ambitious single-shot look at the company and its legacy. [Watch]
Stop motion = labor-intensive. Rotoscoping = laborious. Stop motion + Rotoscoping + string art = unusual cruelty. LA composer/producer/art director/songwriter Nathan Johnson takes you thru the trials, pain and physical dangers of his roto-motion-string art video for the “Change is Everything” track by Son Lux produced thru The Made Shop. [Watch]
CG humans constructed of particles (often rendered as liquid of some kind) are common enough to qualify as their own genre. And while many of those projects get high marks for technical proficiency, few if any have elicited an emotional response close to the disturbing melancholy invoked by this unrelenting monochrome opus called “Granularity (video edit)” by the London musician and visual artist known as Redhoot. [Watch]
If we leave aside the question of whether an “honest and fair” phone company is even a possibility, this new spot from the recent Koodo campaign thru new Toronto agency Camp Jefferson packs lots of bonkers multimedia into 30 seconds. [Watch]
The California Inspires Me series sponsored by Google Play and California Sunday Magazine continues with Brooklyn illustrator/director James Blagden interpreting Beach Boys co-founder Brian Wilson’s rambling narrative about inventing surf music without being a surfer, and the joys of a simple life in California. Agency: BBH, Los Angeles. [Watch]
Hypnotic and isometric cosmic zoom motion art from Paris AD/motion designer/filmmaker Thomas Porthé disguised as a music video for the track “Back & Forth” by French DJ/beatmaker/MC Sylvain Richard (aka 20syl). [Watch]
Elegant and quietly emotional visual essay by SVA student Enle Li based on a Business Insider interview with Neil deGrasse Tyson about our fixation on longevity and how it distracts us from living a full life. [Watch]
Psyop directors Todd Mueller and Kylie Matulick combine a taste of Disney’s “Lady and the Tramp” with hyper-enhanced dog-vision in this rollicking treat, created thru Wieden+Kennedy and hand-animated by Duncan Studio in Pasadena. [Watch]
One definite way to keep the client happy with your spot is make sure their product dominates the screen at all times. Nexus director Jack Cunningham combines that very strategy (even if the couch is CG) with charming and minimalist hand-drawn character animation in this sunny, feel-good spot for Vitra created [Watch]
Director Andrew Proctor and the Mill+ crew play midwife to Audi’s R8 supercar as it breathes, pushes and strains to deliver the new 362bhp RS 3 Sportback in this 110-second all-CG opus created in collaboration with MJZ director Rupert Sanders thru BBH London. [Watch]
If you’ve ever had to battle the myriad frustrations of online marketing, you’ll definitely appreciate these four madcap spots for Google Ads Brazil from director Tomás García and Buenos Aires character masters PepperMelon. [Watch]
Vinicius Costa fans will immediately recognize his exacting art direction and love of fine detail in this ID created for HBO from an open brief with fellow Roof Studio creative director Guto Terni and audio house Huma-Huma. [Watch]
Post and VFX work from New York’s Artjail offers perfect support to Heat‘s elevated copywriting and the meticulous high-speed footage shot by Park Pictures director Terri Timely in this new :45 for Dolby’s Atmos surround sound technology. [Watch]
Director Patrick Clair and the Elastic crew team with 72andSunny to compile a convincing news montage stretching 50 years into the future creating an unnerving back story for Activision’s Call of Duty franchise in prep for the release of “Black Ops III” this fall. [Watch]
