Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Nomint founders and directing duo Christos Lefakis and Yannis Konstantinidis help JWT London target classic U.K. beverage Ribena to young adults with this maximalist collage of blackcurrants and trippy fauna all held together by an infectious custom track from indie UK hiphop oufit Tigermonkey. [Watch]
For a curator, few things compare to the jolt of excitement when you stumble upon promising talent, especially if their work is still very personal and not yet burdened with the harsh realities of the design business [Watch]
I overheard two teenagers on the train yesterday debating whether the Lexus hoverboard was real or not. One swore it was “just like Back to the Future,” the other insisted it had to be “CGI.” Thanks to this making-of film, we now know the deck uses “liquid-nitrogen-cooled super-conductors and permanent magnets” to float on hidden tracks. [Watch]
Cool first teaser in the global launch campaign for “Breakthrough,” a series from National Geographic Channel and GE featuring six high-profile directors (Ron Howard, Peter Berg, Paul Giamatti, Brett Ratner, Akiva Goldsman, Angela Bassett) helming “stories from the cutting edge of science”. [Watch]
The frustration of slow mobile downloads perfectly expressed in three over-the-top metaphor-dramadies courtesy of the all-Buenos Aries team of director Jonathan Gurvit, VFX house La Posta and agency Del Campo Saatchi & Saatchi for the BGH G4 LTE smartphone. [Watch]
If you were wondering why Baymax in Big Hero 6 looked so good (or you just want a primer in CG rendering), check this 10-min film from Walt Disney Animation Studios explaining how path tracing works and how their Hyperion renderer makes it possible to, for example, render vast city scenes with out the use of matte painting extensions. [Watch]
The crew at Aixsponza in Munich show off their collective skills for surreality in this startling full-CG in-house project called “Seed,” a hyper-detailed trip deep into photoscanning territory. [Watch]
Nikolina Kulidžan was 12 when civil war interrupted her first romance. Her warm, tear-inducing tale of remembrance and reconnection anchors the latest installment in the New York Times’ Modern Love series and features the formidable illustration and animation talents of London’s Moth Collective. [Watch]
In an attempt to show how misunderstood ad folks are in the real world, Saatchi and Saatchi and Campaign Magazine commissioned London directing collective The Line to create these ads to run on billboards around Cannes during the 2015 Lions Festival. They were banned on day one. [Watch]
Six years, 13 spinoffs and 1.4 billion downloads later, Rovio and Wieden+Kennedy London launch Angry Birds 2 with a completely mad porcine action/comedy created by Riff Raff director Francois Rousselet and the VFX crew at The Mill. [Watch]
The bright and bubbly end result of this new :60 from Hornet director Yves Geleyn for Motorola’s new Moto G thru Droga5 belies the mixed-media wizardry happening on set and in post. [Watch]
Self-taught Tokyo freelance director/animator Hiraoka Masanobu first caught Stash’s attention in September 2012 with his mesmerizing work for video sharing social network Sincho.tv. Now he’s back with a personal film, a narrative-free, metamorphic liquid-dream that defies prediction and proves relaxing despite its restless pace.
[Watch]
Check the zany crush of Hanna-Barbera and Cartoon Network characters in these IDs for Tooncast, the 24-hour Latin American classic animation cable channel – written, designed, and animated with obvious love and reverence by the Le Cube crew in Buenos Aires and São Paulo. [Watch]
Ambitious and entertaining brand film for luxury swiss timepiece maker Jaeger-LeCoultre chock full of watch nerd trivia and light-hearted collage work from french creative duo Pauline Schleimer (director/illustrator) and David Després (animator/web developer). Production, music and sound Design by Freestudios in Geneva. [Watch]
