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September 5, 2024
Based on a sketch by Leo Burnett art director Eugene Kolkey, Tony the Tiger hit grocery stores and the airwaves in 1951 and has since helped kids with all sorts of problems. Now, hoping to attract an older demo, Tony tackles work-related ageism with a 43-year old named Candy who admits, “she ain’t no spring chicken.” [Watch]
Director/VFX artist Sam O’Hare relies on a background in architecture/design and the tiny but seriously talented crew at his NYC studio Parachute to push this spec, all-CG Tesla spot into need-to-watch-again territory. Attention Elon. [Watch]
UK digital television platform Freeview (a joint venture between the BBC, ITV, Sky, and Channel 4), is turning heads this week with sleek and vibrant branding from DixonBaxi and an ambitious two-minute animated spot co-directed by Sam Taylor and Bjorn-Erik Aschim at The Line and Sam Brown at Rogue. [Watch]
Let’s say you’re a giant international media brand and you ask a design/animation studio to create IDs that “make fun of some pop icons.” And let’s say that studio nails it. Delivers in frickin’ spades. What could possibly go wrong? [Watch]
Four years before Ridley Scott made his first feature film (The Duellists in 1977) he was hammering away directing TV series and commercials including a spot called “Boy on a Bike” for UK bread makers Hovis, a one-minute film since voted the UK’s favorite ad of all time. [Watch]
When VFX artist Dave Fothergill released “I’ve fallen, and I can’t get up!” last year, the world suddenly realized 3D crowd dynamics could create more than rampaging hordes of Orcs and zombies: it could be funny. [Watch]
If your love of visual information extends to history, prepare to lose several hours of your life down the addictive rabbit hole called “Histography,” an interactive timeline spanning from the big bang to 2015 created by Matan Stauber as his graduation project at Bezalel Academy of Art and Design in Jerusalem. [Watch]
In December 2014, French director Loïc Bramoullé trekked solo to Myanmar to shoot reference and background plates for a short film he describes as a mix of District 9 and Ron Fricke’s 2001 Buddhist-themed documentary Samsara. [Watch]
We’ve come to expect delightfully intricate, beautifully rendered CG projects from Buenos Aires animation and design studio LUMBRE but this new in-house brand animation – assembled from unused ideas and images developed for clients – reaches a new level of impossible detail and mesmerizing motion. [Watch]
Erin Sarofsky and her Chicago motion crew push the ubiquitous design conference open into welcome new territory with this light-hearted typographic trek through 50 styles and genres while introducing 20 speakers for the 2015 edition of OFFF in Mexico City. [Watch]
Although only three years old, InlandStudio has made their mark in the crowded Buenos Aires design and animation scene with solid work for many of the region’s largest brands including this beautiful broadcast open for a Discovery Latam series showcasing engineering mega-projects in Colombia. [Watch]
Paris 3D/VFX studio Fortiche (who’s “Ekko Seconds” work for League Of Legends graced the cover of Stash 112 this summer) just released the WildStar launch cinematic, another fantasy/sci-fi MMO gaming project crammed with extreme characters, tightly choreographed action, and good fun. [Watch]
Nexus director Kibwe Tavares, who you know from his excellent big fish tale “Jonah,” turns his considerable narrative talents to the financial world in this detail-packed three-minute brand film for Umpqua Bank animated by the Nexus crew and produced thru CAA Marketing. [Watch]
How can a music video director make their low budget production punch out of the frothy torrent of visual media released everyday? The truth is (and therefore the fun is), no one has a clue. Enter Studio Smack, Floris Kaayk and their intense new work for “Witch Doctor” by Dutch alt rockers De Staat. [Watch]
