As full-on fans of CG sneaker porn, it is our sworn duty to bring you this high-octane macro adventure into the secret workings of the Nike Air Zoom Elite 8 as imagined by director Ryan Dunn and the CHRLX crew. Originally commissioned for in-store, Nike loved the spot enough to bump it up to run on air. [Watch]
Vancouver VFX house The Embassy reveal their extensive and detailed efforts behind this ambitious web film for Playmation, Disney’s new line of wearable tech toys and connected apps featuring Marvel’s Avengers and Star Wars. [Watch]
Partizan director Antoine Bardou Jacquet, Paris VFX masters Mathematic and agency BETC exploit your expectations of well-worn sci-fi tropes to jolt the Cube S set-top box from Canal+ into your consciousness. [Watch]
London animation and illustration studio Moth Collective combines both those talents into a powerful promo for the 130-year old American charity HIAS who work “to address the global refugee crisis by protecting refugees and displaced persons throughout the world and helping them to build new lives in safety and with dignity.” [Watch]
Every E3 event produces a swarm of 3D game trailers but this violence-packed opus for Ubisoft’s Ghost Recon Wildlands stands apart for closing the gap between pre-rendered cinematic and real-time gameplay footage to a significant degree. [Watch]
If you’ve seen their work for Childline, you know Buck has a particular talent for animated PSAs. The latest evidence: This touching, low-key piece for Alcoholics Anonymous from ECD Orion Tait and crew held together by AA members’ narratives, a muted palette plus clever and organic transitions. [Watch]
