Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Scores of inspirational spots were released this week for International Women’s Day, but few packed the emotional gut punch of this Microsoft work thru m:united/McCann with VFX from the NY and London teams of Framestore. [Watch]
Brooklyn director/designer/illustrator Erica Gorochow gathered a super crew of 23 US and UK artists to deliver a message to European voters ahead of the upcoming elections on “how lessons gleaned from Brexit and Trump, might relate.” [Watch]
With HQ in Istanbul and offices in LA, Barcelona, Vienna, and Berlin, new media agency Ouchhh is gaining lots attention for work like this installation in Paris. Their newest clip is a crazed spec riff on the schizophrenic history of Absolut bottle interpretations. [Watch]
French motion designer/director Cyrille Smaha and illustrator Roxane Lagache are back with another stylish and breathless episode in their branded series for Chanel produced by Falabracks in Paris. [Watch]
Outsider directors dom&nic and a CG creature crew of 20 at The Mill craft a photo-real rabbit worthy of its extreme close-up in this latest spot for UK mobile provider O2 thru agency VCCP. [Watch]
Join London visual artist, director and lecturer Markos Kay (aka MRK) on his spectacular virtual trip inside the Large Hadron Collider at the CERN to visualize the complex interactions of particle collisions. [Watch]
Beakus director/animator Luiz Stockler’s latest personal project features the humble and hand-drawn adventures of John, an auto-tuned hairy frog (aka Trichobatrachus robustus) an amphibian from Central Africa who sleeps with his socks on. [Watch]
Take a quick look at how The Mill Blackbird, a fully adjustable car rig introduced last summer, allowed the Mill+ team to use a 100% CGI vehicle in the reveal spot for the 2018 Chevrolet Equinox and avoid early exposure of the actual vehicle. [Watch]
Four of nine cool and concise branding films From design and animation studio PlusOne in Amsterdam: “An international sports brand approached us to collaborate on a visual identity and animations representing the different consumers they’re focussing on. [Watch]
CG is a risky choice for food brands because the uncanny valley of edibles is deep and wide. ManvsMachine makes bridging that gap look easy, choreographing scores of photogrammetry-scanned ingredients into a frame-perfect spot for Campbell’s thru BBDO New York. [Watch]
Animation director Roy Nieterau and the crew at 3D animation studio Colorbleed in Utrecht, The Netherlands, show off their skills for creating gravitas and atmosphere in this announcement trailer for Redeemer, an action RPG from Gambitious. [Watch]
JN director Luca Finotti, whose clients include Armani, Dolce & Gabbana, and Givenchy, re-teams with fashion design star Riccardo Tisci in this glitchy, sensual and ultimately chaotic spot for Tisci’s sportswear collaboration with Nike called NikeLab x RT. [Watch]
From Animography: Type-36 is a clean, capsule-like and geometric typeface. The animations are applied to the ExtraBold weight and are a highly customizable glitch style reveal. Control color, distortion and secondary elements to tailor Type-36 to your project. [Watch]
The all-Scandinavian team of director/illustrator Hanne berkaak, animator My Eklund, and animation studio Mikrofilm unite to create a solemn but hopeful PSA for RVTS South, the Norwegian human resource development center for psychological trauma. [Watch]
