A heart-wrenching narrative becomes exponentially more emotional when the hero is a child. Witness “Pete’s Story,” a new chapter in the powerful body of ad work commissioned by UK children’s charity NSPCC. [Watch]
Even if you’re a diehard pacifist, this promo from Mothership director Neil Huxley for the UFC world bantamweight championship btw Ronda Rousey and challenger Holly Holm will grab you by the heart and learn you a thing or two about backstory. [Watch]
Brilliant concept and exacting execution from director Carl Addy and the Mill+ crew in response to an open brief from the British Film Institute to create a fund-raising film for its mission to preserve and restore the national film archive. [Watch]
Creating hundreds of visual “boob” metaphors looks like a fun project but Totuma CD Hubert Reinfeld says creating this breast cancer awareness campaign for Lifetime Latin America was among the most difficult he and his crew have ever attempted. [Watch]
Nexus wunderkind director Johnny Kelly talks to Stash about pulling together 100+ artists, designers, craftspeople, architects, engineers, scientists and musicians; assigning them each a scene, then merging it all into a hypnotic brand film for Dropbox. [Watch]
Unless you’re a package designer, paperboard is just not something you’re likely to think about much. Stockholm animation house Happycamper and their client Iggesund, a venerable Swedish paper company founded in 1685, hope to change that with this poetic CG work emphasizing the firm’s ecological outlook. [Watch]
