Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Paris prodco Jungler teams with director Will Studd and the stop-motion mavens at Aardman to frame up a slap-stick proxy burger battle for McDonald’s in France thru agency TBWA. [Watch]
Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.” [Watch]
In their latest in-house animated short film, director/designer Eric Edwards and Seattle prodco The New Blank drop a mischievous two-minute jab at the shortcomings of AI and the “commoditization of ideas and creativity”. [Watch]
The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries. [Watch]
London studio Dog & Rabbit (aka Andrew Kelleher and Dave Anderson) mix stop-motion, live-action, and AI with traditional and 3D animation in the first episode of their new series of comedy shorts called Baby on Board Safety Car. [Watch]
The design and animation team at Brikk in Stockholm stage the leisurely and idyllic journey of an espresso machine from Italy to Norway in this thoughtfully rendered product launch film for La Marzocco. [Watch]
London studio Form Films and freelance director/animator/designer Mike Drayton combine talents (and make their Stash debuts) with this pristine and elemental brand film for boutique jewelry designer William Cheshire. [Watch]
Vitor Cervi, a design and animation director based in London, just dropped us his personal short film Carcass, a glitchy mashup of street photography/scanning, collage, and 3D animation commenting on capitalism and the metaverse. [Watch]
Paris studio Unit Motion Design conjures a series of dark and dramatic dioramas in this sweeping intro cinematic for the “Into the Light” expansion of Destiny 2, Bungie’s hit free-to-play online first-person shooter. [Watch]
London-based freelance AD/designer/animator Romain Loubersanes imparts a spirited and playful tone to the 2024 Motion Motion Festival in Nantes, France, with this tightly choreographed typographic trailer. [Watch]
New short films from director Eoin Duffy are always a treat and his latest, the emotionally complex adventure Regular Rabbit, finds his signature mix of minimalist characters and surreal narrative posing the big question, “What is truth?” [Watch]
Leaning away from the stark beauty of the ongoing CG luxury watch wars, the motion team at FutureDeluxe frames the mechanical precision of Hublot’s Unico movement in time-warped and fashion-forward live-action. [Watch]
Frankfurt design/animation studio Styleframe (whose talents for crafting intimate and tactile brand films you can see here) continue to create intrigue and desire with their latest, a product launch video for AI startup rabbit. [Watch]
The loss of a beloved pet can be devastating but when co-founders Betsy de Fries and Jerry van de Beek at Little Fluffy Clouds recently lost their family dog, they chose to channel their emotions into this meditative 2D short film. [Watch]
