The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. Marc Smith: “There was a literal meaning that I wanted to create a sequence with levity - a fun and lively character piece and a wild spectrum of enthusiasm and emotion. "It was a chance to follow my own advice: not to take myself too seriously and fall in love with design all over again, specifically character work, which is something I adore.” “I made a curated playlist for the animation team so they would understand the tone I wanted to achieve. I even acted out all the scenes personally, so that they had a clear reference.”   Client: Semi Permanent (Auckland) Director: Simon Velvin Production: MPC Creative Director: Marc Smith Executive Producer: Nick Haynes Producers: Lindsey Krehel & Chris Connolly Bangalore Line Producer: Sanchit Soi Bangalore Production Coordinator: Salil Thapa Storyboards/illustrations: Roger Hom, Tyler Gibb Motion Design: Adam Rozanski CG Lead/VFX Supervisor: Chris Bernier Bangalore CG Supervisor: Mark Robinson Modeling: Jemmy Molero Rigging: Wesley Schneider Animation: Mike Lombardo, Grae Revell, Madeline Jackson, Jacob Fradkin, D. Venkatesan, Shiny Rajan, Debasish Raha Lighting/lookdev: Chris Bernier, Roberto Maki, Lucy Choi, Vadim Turchin, Chris Ribar, Francisco Fraga, Monica Manalo, Ashley Yee, Mike Lombardo FX: Helen Kwok 2D Lead: Tobey Lindbäck Bangalore 2D supervisor: Rashabh Bhutani Compositors - Tobey Lindbäck, Giulia Bartra, Renato Carone, Mazyar Sharifian, Abhilash Aravindakshan, Dilshad Alam, Rajinikanth R., Geetesh Tari, Yashvardham Jain Music/sound: Nylon Studios Creative Director/Composer: Zac Colwell Sound Designer: Stuart St Vincent Welch, Dave Robertson    

MPC Opens Semi-Permanent 2018 in Auckland

Posted on August 30, 2018

The New Zealand edition of Semi-Permanent 2018 launched in Auckland this summer with refreshingly light-hearted titles directed by Marc Smith out of MPC Creative in New York with support from the MPC crew in Bangalore. [Watch]

Category Animation, CG, Character Animation, Featured, Titles · Tags , ,

MPC Advertising NY Ashley Bernes Dirk Riesenfeld | STASH MAGAZINE

MPC Advertising Boosts Senior Creative Team in New York

Posted on August 29, 2018

MPC Advertising names Ashley Bernes Creative Director and VFX Supervisor Dirk Riesenfeld relocates from its Amsterdam office. [Watch]

Category The Inbox · Tags

Patrick Ferguson joins MPC’s LA studio as VFX Supervisor

Posted on August 23, 2018

MPC welcomes Patrick Ferguson to their LA studio, bringing with him a wealth of VFX knowledge in both the commercial and feature film industry. [Watch]

Category The Inbox · Tags

MPC LA Morten Vinther Jim Spratling Daniel Seddon creative team | STASH MAGAZINE

MPC LA Strengthens Senior Creative Advertising Team

Posted on July 31, 2018

MPC’s LA studio promotes Morten Vinther to Creative Director and Jim Spratling to Head of 2D, with Daniel Seddon joining as VFX Supervisor [Watch]

Category The Inbox · Tags ,

Lively Darryl Mascarenhas chief creative officer | STASH MAGAZINE

Lively Ups Darryl Mascarenhas to Chief Creative Officer

Posted on July 2, 2018

New York-based creative agency Lively announced today the promotion of Darryl Mascarenhas to Chief Creative Officer. [Watch]

Category The Inbox · Tags

Juliet Tierney Ntropic | STASH MAGAZINE

Ntropic LA Adds Feature Film Vet Juliet Tierney as Executive Producer

Posted on June 1, 2018

Acclaimed VFX Producer Juliet Tierney has signed on to lead Ntropic’s Los Angeles studio as its Executive Producer [Watch]

Category The Inbox · Tags