Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Joy, the canine mascot for China’s largest retailer, does battle with a persistent mother heron in this sweet brand film directed with obvious affection by Kyra & Constantin at Passion Animation for JD.com thru 180.ai. [Watch]
You don’t have to play Riot’s insanely popular online battle franchise League of Legends (or any other e-game) to appreciate the atmospheric mix of visual influences Axis Animation brings to this 3D cinematic. [Watch]
In their playful animated short “Chickens,” UK director George Wu and Taiwan illustrator Meng-Chia Lai capture the singular awkwardness of unrequited love most of us will feel at least once in life. [Watch]
Shoreditch VFX shop Time Based Arts supplied the 2D and 3D work on Nike’s new street-level three-minute epic highlighting the talents of young Londoners. Directed by Riff Raff’s Megaforce thru Wieden+Kennedy. [Watch]
Director Guilherme Marcondes and the Lobo crew reveal the many ways young love can slip into torment in this emotional branded short for US nonprofit Day One thru BBDO NY. [Watch]
Austere compositions rendered in a playful confectioner’s palette amplify the visual impact of this launch film for Vestre’s Atlas outdoor seating system created by Racecar in Oslo. [Watch]
With their new online video for Pfizer, Buenos Aires design studio Lumbre have created a masterclass in how to turn a healthcare warning about vaccines into punchy, music-driven infotainment. [Watch]
The fervent emotion of Irish singer/songwriter James Vincent McMorrow’s “National” track finds a beguiling visual compliment in this animated treatment by the crew at Giant Ant in Vancouver. [Watch]
Few things bare witness to the continuing democratization of creative tools and talent like spec work – more specifically: spec commercials which get your blood racing as fast or faster than their full-price cousins. [Watch]
“Emoji Manifesto,” a new piece of mischievous self-promotion from Los Angeles motion studio Ranger & Fox, packs more fun into 53 seconds than “The Emoji Movie” did in 91 minutes. [Watch]
BUF, the pioneering Paris VFX house with credits on everything from “The Matrix” to the new “Twin Peaks,” amplify the visual power of the new “All The Stars” music video for Kendrick Lamar and SZA. [Watch]
Hamburg illustrator/animator Raman Djafari’s mind-altering new video for German electronic trio FJAAK takes us deep into a swirling hyper-chroma trance where nothing is permanent and everything is unexpected. [Watch]
Classic story structure and compelling execution make this knight-must-defeat-dragon-to-get-princess tale an entertaining and effective brand film for Renault’s Z.E. line of all-electric cars. [Watch]
This curious (true) story of an epileptic woman whose left hand takes on a life of it’s own after her brain surgery was animated by Giant Ant for Invisibilia, NPR’s fusion of storytelling and science. [Watch]
