ASICS “A Shot At The Title” by Hello Savants
Inspired by traditional Japanese watercolor techniques, Not to Scale directors Hello Savants craft a fluid tribute to the ingenuity and philosophies of ASICS founder Kihachiro Onitsuka on the company’s 100th anniversary. [Watch]
Ntropic LA Adds Feature Film Vet Juliet Tierney as Executive Producer
Acclaimed VFX Producer Juliet Tierney has signed on to lead Ntropic’s Los Angeles studio as its Executive Producer [Watch]
Eight VFX Names Jens Mebes as NY Creative Director
Eight VFX, the visual effects, design and production studio, has named Jens Mebes to the position of Creative Director for its New York office. [Watch]
MPC and Dougal Wilson: IKEA “Ghosts”
Blink director Dougal Wilson and the MPC VFX crew re-team to shake up the sartorial status quo for ghost parties everywhere in this spot for IKEA thru Mother. [Watch]
Putting the “Mother” into Mother’s Day
Turns out the Arabic word for parenthood (pronounced “Al Obuwah”) translates as “fatherhood.” So in the spirit of acknowledging mom’s role, Middle East retailer Babyshop and their agency FP7/DXB created a new Arabic word: Al Umobuwah. [Watch]
Kyra & Constantin Craft a Little Joy for JD.com
Joy, the canine mascot for China’s largest retailer, does battle with a persistent mother heron in this sweet brand film directed with obvious affection by Kyra & Constantin at Passion Animation for JD.com thru 180.ai. [Watch]