Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
FITC’s Ideas in Motion design conference opened in Toronto this week on an intriguing note set by this title sequence crafted by hometown motion studio IAMSTATIC and a cool track by John Black at Cypher Audio. [Watch]
In their “98% Human” spot, PETA made it very clear they don’t allow animals to be used in the filming of their commercials, so it was up to German VFX company Mackevision to make sure Lucky the pig was indistinguishable from the real thing. [Watch]
The pigment used to print the labels onto Absolut’s 2018 limited edition Love bottle are made from the ink stripped from signs and banners gathered at far-right hate rallies on three continents. [Watch]
NY director/designer John Likens (who just won the 2018 Emmy Award for Outstanding Graphic Design and Art Direction for his work on the doc “Blood Road”) reveals how his CG title sequence for “Deadpool 2” came together at Method Studios. [Watch]
A young woman’s lipstick and eyeshadow come to life and help her find new love in the latest web film for venerable cosmetics brand Shiseido with post and animation by Japanese studios Digital Eggs and My Working. [Watch]
Join five students from French animation school MoPA as they reveal their inspiration, process, and the challenges they faced during their nine-month quest to create their multi-award winning CG short “Hybrids.” [Watch]
Inspired by the observation that ARTE gathers and curates all of Europe’s culture, London’s Superunion developed a brand idea and broadcast package positioning the Franco-German television network as Europe’s cultural magnet. [Watch]
A trip into the imagination of a Canal+ screenwriter takes on full blockbuster proportions in this VFX fest from Mikros MPC Advertising and Wanda director Ivan Grbovic thru BETC Paris. [Watch]
UK mobile provider Three pushes back against the growing wave of “phones are bad” haters with some speculative history lessons courtesy of Friend director Ian Pons Jewell and the VFX crew at Time Based Arts thru W+K London. [Watch]
UK charity RSA London continues their tradition of illuminating the wisdom and insights of their live event speakers with exceptional motion design. [Watch]
Director/designer Ben Radatz reteams with acclaimed documentarian Stephanie Soechtig to create the opening titles for “The Devil We Know,” her investigation into US chemical giant Dupont and their controversial Teflon product. [Watch]
In this music video for March for Our Lives, The Mill/Mill+ crews and McCann New York donate their creative and production talents and join forces with students from Marjory Stoneman Douglas to push for sensible gun laws in the US.
[Watch]
Death and dismemberment don’t rank high on the list of confectionery ad strategies but in the hands of Wieden+Kennedy São Paulo and the animation crew at LOBO, the macabre melts into the ridiculous and that is a welcome thing. [Watch]
Director Lisette Donkersloot at prodco Since ’88 in Amsterdam crafts a whirlwind celebration of “the wonderful, magical and incredibly diverse effects that flowers have on people” for the Flower Council of Holland. [Watch]
