Reel of the Month Club (Dec. 2024): Coat of Arms
December 21, 2024
Following up on their collage work for Penhaligon earlier this year, the design and animation crew at Tigrelab offer a peak into the range of motion techniques used on their recent spot for Athenian Brewery’s Mamos Unfiltered. [Watch]
To celebrate their first birthday, the team at AI creative agency faith used themselves as the guinea pig to explore practical uses of Gen-AI and test the tools’ abilities “to create films within a consistent brand world.” [Watch]
Paris-based 3D artist Sylvain Gaussens, whose previous CG motion experiments we covered here and here, recently dropped a dramatic new short film called Dreamers that he describes as a “personal playground”. [Watch]
Drawing inspiration from editorial illustrations, Boston-based director/animator Rohan McDonald develops a minimal yet warm and engaging collage treatment for the animated segments of the documentary Admissions Granted. [Watch]
Blinkink director/animator Raman Djafari gathers 14 very diverse animators (whose styles include stop-motion, 2D, 3D, oil pastels, watercolor, and felt) to join him in this visual feast for the Coldplay single “feelslikeimfallinginlove”. [Watch]
In direct contrast to the cool temperament of their recent spot for Arc’teryx (and the vast majority of the sports footwear category), the crew at FutureDeluxe choose a refreshingly irreverent and quirky direction for G/FORE’s G/18 golf shoe. [Watch]
Apple’s latest volley against the online surveillance economy is a gently comic nod to Hitchcock and Orwell courtesy of Smuggler director Ivan Zacharias with avaricious metalic avians via VFX shops Legacy Effects and House of Parliament. [Watch]
Three powerhouse motion studios, Antibody, Elastic, and Imaginary Forces (aka the reigning royal trio of TV title design) dominated the Outstanding Main Title Design category at the 2024 Emmy nominations announced July 17. [Watch]
London-based director/music producer Emma Catnip just dropped her latest motion experiment, a short film/music video called Bloom she describes as part of her “ongoing exploration of how AI can complement human creativity in animation.” [Watch]
In one of the last projects out the door of Glasgow’s Axis Studios before the company’s closure in July 2024, director Sava Zivkovic conjures a series of ambitious and atmospheric CG cinematics for Bungie’s Destiny 2 franchise. [Watch]
How do you keep a fact-filled product film visually and emotionally engaging for three minutes? Director Thomas Traum and his team at TRAUM INC deliver the answer in this smooth and nimble explainer for the re-engineered Beats Pill Bluetooth speaker. [Watch]
Tektura Studio, the motion team that dropped this spec CG stunner earlier this year, is back with a cascade of wonderful imagery for a University of Birmingham campaign thru London agency Mammoth. [Watch]
Director/animator Tiffany Tedy takes Stash fans on a guided tour into the creative and technical challenges behind her standout CG student project “Lost Echoes” which she describes as “a deeply personal short film”. [Watch]
The planet’s only streaming platform dedicated to motion design, animation, and VFX – aka the Stash Permanent Collection – keeps growing with the addition of issue 166, packing in another two full hours of inspiration and insight. [Watch]
