Director/animator/illustrator Jack Hudson in London: “Inspired by extended daydreams that run into night, Subconscious Drool invites you to quiet the noise of your mind and sink into a mesmerizing subliminal world.” [Watch]
Working from true accounts, Turkish director and Oscar nominee Ayce Kartal animates a charming and sympathetic look at the inner lives of four schizophrenic patients. [Watch]
Director/animator Sander Joon in Tallinn, Estonia: “Parents often push their children to follow their steps. In this case, a father’s obsession with the rally turns his kid into a car tire. Loosely inspired by my childhood, Sierra pulls us into the surreal car racing world. [Watch]
From the team at Aggressive: “Can health tech be cool? Hell yeah! For health tech giant Athenahealth’s reimagined brand, we mixed live-action, CG, and stop-motion to create the many elements of a campaign including spots, social, print, OOH, and everything in-between.” [Watch]
Category 3D Style, Animation, Brand film, CG, Stop Motion, The Inbox · Tags Aggressive, Alex Mikhaylov, Alex Topaller, Athena Healthcare, Colossus, Dan Shapiro, Loop, Massive Music, Max Chelyadnikov
Creative director Morgan Powell at Seed Animation in London: “Yelp’s first campaign since 2016 features three restaurateurs who turned the unpleasantness of the pandemic into positive situations by giving food out to local people and offering opportunities to chefs who were struggling to get by.” [Watch]
Combining a storybook illustration style with the VO of a precocious seven-year-old, Dress Code director Qian Shi and agency Madwell keep this spot for Inspire Clean Energy optimistic while delivering a serious environmental message. [Watch]