The Light and BIEN Form Creative and Strategic Alliance
January 7, 2025
The creative team at Buenos Aires agency Mercado McCann lets loose with a flurry of techniques and styles in these irreverent spots, the anchors of a new global campaign for Coca-Cola Zero Sugar. [Watch]
Director/animator Russ Murphy in London: “Early this year London producer Eahwee asked me if I’d be up for making a video for “Shame” off the upcoming Solitude EP. I loved the rawness of the track and saw it as a chance to try out an idea I recently had but not yet executed.” [Watch]
This intricate and fluid film crafted by director José Teixeira and the crew at AIM Creative Studios in Lisbon, escorts us gently into the world of Mezamé, a non-traditional psychological therapy practice. [Watch]
The most reliable way to perk up just about any explainer video is to populate it with smile-inducing characters – exactly the route Buenos Aires studio Buda chose in this film for corporate wellness app Gympass. [Watch]
How do you turn an exposition-heavy and obsessively accurate three-minute depiction of atomic-level chip engineering into a visual adventure? LA studio Midnight Sherpa and agency Bruce Silverstein & Associates have a few ideas. [Watch]
New work from Japanese director/designer Takashi Ohashi is always a treat and this promo for the sixth season of popular kid’s anime series Aware! Meisaku Kun proves why – while continuing his quest for stylistic unpredictability. [Watch]
Bipolar Studio, the LA team who first caught our eye with a serene glimpse at the airborne future of Uber, cranks up the voltage in this new work to reveal the future of Porsche – the all-electric Taycan. [Watch]
The backstories of online gaming superstars Ninja (Richard Tyler Blevins), Pokimane (Imane Anys), and TimTheTatMan (Timothy John Betar) come to rampaging life in the skilled hands of Giant Ant for live streaming platform Twitch. [Watch]
UK directing duo Jim and Matt at Leeds animation studio Northforge merge 3D and 2D techniques to bring the plight of Armenian brown bears to the world’s attention for conservation non-profit International Animal Rescue. [Watch]
Working thru agency Across the Pond, London’s Art&Graft wrangle new AI image simulation software to craft a painterly tour for Google and “inspire a future generation about the incredible potential of quantum computing.” [Watch]
Populating live-action miniatures with storybook CG characters, director Nick Groeneveld and the Amsterdam studio of Ambassadors make the case that “money can create happiness” in their latest film for ASN Bank. [Watch]
Pulse Films director Ninian Doff and Bristol VFX shop nineteentwenty (the pairing who brought us this veggie apocalypse) reteam to create a diminutive but determined robot eco-warrior for IKEA thru Mother London. [Watch]
Nerdo studio in Turin, Italy: “[With] 24 teams, 184 riders, 21 stages, 3450 kilometers, the Giro D’Italia is one of the most important world cyclist competitions… celebrating the heritage of a sport with more than 100 years of history in Italy. [Watch]
The combined talents of director/animator Alex Grigg, illustrator Matt Blease, and music house Pitch & Sync capture a 40-second jaunt with a serious message for UK beverage maker innocent drinks and their “Big Environmental Dreams”. [Watch]
