OddBeast Adds Gracie Markus, Ups Liam Conway
March 31, 2025
This year’s holiday spot for UK supermarket chain Aldi finds Psyop back in the director’s chair with a Dickensian tale of Kevin the Carrot and Ebanana Scrooge “on a journey to find turkey, pudding, and the true meaning of Christmas.” [Watch]
Director Oskar Gullstrand and the animation crew at Naive in Stockholm ask the prickly question “What are you really sleeping on?” in these three CG spots for Swedish bed and bedding brand Sova thru the Garbergs agency. [Watch]
Director Pablo Alfieri and his team at Playful in Barcelona merge dance, fashion, art, and technology into what he calls “a ritualistic film… that celebrates the wonders of Mother Nature and her relationship with human beings.” [Watch]
Cut down from a total of 27 minutes of cinematics animation completed for Blizzard’s action RPG Diablo® II Resurrected, this two-and-a-half-minute sequence offers ample evidence of why Axis remains in the elite tier of CG studios. [Watch]
Aiming to “sprinkle kindness, courage, and confidence” this holiday season, London animation studio Feral Child (headed by Nella Addy and Rogan van den Berg) crafts a snow-laden fantasy in cosmetics retailer Lush’s first Christmas campaign. [Watch]
Inspired by interviews of people with autism spectrum disorder, four students at MoPA in Arles, France, translate the quirks and isolation of eight-year-old Louis into a crowd-pleaser that found massive success on the festival circuit. [Watch]
From the team at Loop in Moscow: “Working closely with the head creative team at Adidas, we created a dynamic, detailed, and design-driven spot that celebrates the release of the new Trae Young 1 sneaker line.” [Watch]
Division director Valentin Petit teams with Paris design/VFX house Machine Molle and real-time VFX specialist Ruben Frosali on a deconstructed digital reality for Harlem-born rapper A$AP Ferg featuring glitched-out glimpses of his hometown. [Watch]
Using illustrations by Bristol artist/animator Caspar Wain as a starting point, ECD Gareth O’Brien and the team at Buck in Sydney deliver a feel-good and folksy message for Palo Alto online insurance provider Next. [Watch]
Percy Pig (Tom Holland) and a Fairy Godmother of sorts (Dawn French) set off on a midnight romp thru an M&S food wonderland courtesy of Outsider directors Dom&Nic (aka Nic Goffey and Dominic Hawley) and the VFX/animation team at MPC. [Watch]
UK retailer John Lewis maintains their place atop the holiday ad ecosystem with another note-perfect tear-fest – this year’s edition arriving courtesy of Smuggler director Mark Molloy and London VFX and post house nineteentwenty. [Watch]
Channeling the feel of classic stop-motion holiday specials, Nexus director Conor Finnegan crafts the warm and fuzzy tale of Tiptoe, a reindeer who overcomes a fear of flying when friends teach her to believe in herself. [Watch]
Based on a poem by an eight-year-old fan of the BBC kids’ show Blue Peter, this heart-tugger by director Åsa Lucander and the Aardman animation team was premiered for world leaders at the COP26 climate change conference in Glasgow. [Watch]
Fausto Montanari, director at Lobster in Genoa, Italy: “We really believe education is an important part of where our industry can make the difference, and when we have the chance we love to support initiatives such as TED-Ed. [Watch]
