Download the Free “Visual Effects World Atlas” by VFX Veteran Joseph Bell
October 2, 2024
Flipping for Dairy Queen “Oreo Blizzard”
The Chicago outpost of The Mill/Mill+ expand their repertoire with this impossibly happy 2D character fest for Dairy Queen powered by a catchy ditty scripted by agency Barkley US and composed by Sam Billen at Primary Color Music. [Watch]
Making of the World’s First Endless Commercial
After four months of previs work and 126 layout attempts in 3D, Gorgeous director Chris Palmer and Glassworks CD Jordi Bares finally nailed the recursive and hypnotic three-dimensional Droste Effect (where a picture appears within itself ad infinitum) required to build “The Endless Road” for Honda’s CR-V [Watch]
Behind the Scenes of LEGOLAND “Awesome Awaits”
Discover how Mill+ director Russell Tickner and a 30-person crew at The Mill wrangled 900 million CG Lego bricks into 100 characters all composited into live action shot over four days in South Africa to create this roller-coaster-like spot called “Awesome Awaits” for LEGOLAND thru agency BMB. [Watch]
Tendril: Young Empires “So Cruel” Remix for Molson Coors
Toronto’s Tendril showoff their full in-house toolbox in a interactive music video combining live action, haute design, animation and VFX to intro Molson Coors new Altitude lager thru Rethink. [Watch]
Good to Know if You’re Smoking Dope in Colorado
Helping a government agency educate citizens on how and where to partake of their legal cannabis is not an assignment that comes along everyday (or lifetime). Kudos to LA studio Roger for nailing the style and tone needed to make this potentially hilarious/heavy-handed/cloying assignment informative, upbeat and stylish to boot. [Watch]
Joseph Kahn’s “Power Rangers” Fan Film
What does uber-director Joseph Kahn have to say about his 14-minute bootleg of the Power Rangers franchise starring Katee Sackhoff and James Van Der Beek? [Watch]
