Creative director Nahuel Salcedoat at Onesal in Tokyo: “British luxury fashion brand Mulberry launches the Softie handbag collection.

“And to reveal the more youthful and pillowy feel side of their new product, BBH Singapore reached out to us to portray an alternative angle to the hard-wearing classics and challenge consumers to reconnect with their desire to play with the new Softie.”
 

 
Client: Mulberry

Agency: BBH Singapore

Production: Onesal
Creative Director: Nahuel Salcedo
Film Directors: Damian Sendin, Rob Sundelin
Art Director: Damian Sendin
Designers: Damian Sendin, Lilen Herrera, Robert Sundelin, Yoritomo Shoji, Ryo Kobayashi
Animation Director: Robert Sundelin
Animators: Robert Sundelin, Rui Figueiredo (RFV), Yuma Ouchi, Ryo Kobayashi, Koji Obara, Jeremy Shin (RFV), Lee Jae-Yeoun (RFV), Lee Byeong-Uk (RFV)
Simulation Specialists: Lilen Herrera, Justin Kantor (RFV)
Editors: Nahuel Salcedo, Robert Sundelin
Modeling artist: Mateo Vallejo
Storyboardist: Nahuel Sagarnaga
Executive Producer: Li Feng
Pitch Deck Development: Maria Belen Guerra, Nahuel Salcedo
Producer: Lucia Gutkin

Music/Sound Design: Echoic Audio