Working with ad agency Nunchi and their sister digital studio Hoy, Oh No Gravity crafts a clean and clever product film for the Spine seating system from Swedish office chair brand Savo.

Oh No Gravity EP Richard Bunke in Gothenburg, Sweden: “This was an interesting project for us since it is our first one leaving the comfort zone of our ordinary 3D applications and going headfirst into Unreal Engine.

“The initial idea was to showcase Savo Spine as a modular seating platform that could be placed anywhere and reflects itself in endless ways. We built different variants and played around with environments and even the law of gravity to create the feeling of a limitless world with ordinary elements in it.

“The challenge was to do all this without being too specific, but still find ways to showcase the vast amount of possibilities.

“We worked closely together with ad agency Nunchi on the creative side and Hoy on the technical and after some basic knowledge and guidance into the world of Unreal, the workflow was intuitive and straightforward.”

Here’s the widescreen exhibition version in situ:
 

 
 

 
Client: SAVO

Agency: Nunchi

Production: Oh No Gravity, Hoy
Creative Director: Tobias Martinsson, Robin Jakobsson
Design/Animation Director: Robin Jakobsson
Animator: Felix Bengtsson