Following on with their fetish for filling random objects with peanut butter (like shoes and eggs), ManvsMachine, Mother, and Reese’s acknowledge the end of summer and a return to work with their next PB vessel, a filing cabinet.

Maria Shilyaeva, senior marketing manager, Europe and WTR at Hershey: “We’re creating a peanut butter revolution in the chocolate category, with an aim to disrupt the ordinary. Our mission is to fill everything with peanut butter, and we are excited to launch the Reese’s Bar in the UK, with its iconic sweet and salty taste of peanut butter and chocolate flavor, reimagined in a new form.”
 
 

 
Client: The Hershey Company

Agency: Mother

Production: ManvsMachine
Director: Tom Bunker
Producer: Chloe Bayley

Music/sound design: Wave Studios, Sister
Engineer: Tony Rapaccioli