From the team at Ordinary Folk in Vancouver: “When it came to introducing their mission to the world, Minima wanted to go for something a little outside what you’d normally expect from a web3 company.

“Though their work is highly technical, their goal is to give power back to people using the blockchain — so we stretched some new muscles and developed a hand-painted look with characters to give a human feel to their brand.”
 

 
Client: Minima

Production: Ordinary Folk
Creative Director: Jorge R. Canedo E.
Producer: Stefan Green
Script: Julie Rybarczyk
Art Director: Grace Pedersen
Animation Director: Greg Stewart
Designer: Gabriel Silveira, Grace Pedersen, Avikali Lomavatu, Lorena G.
Animator: Thiago Steka, Manuel Neto, Greg Stewart, José Peña, Victor Silva, Ricardo Drehmer, Taylor Peters
Character Animator: Manuel Neto, Reece Parker, Fhilipe Marimori, Bruno Mazilli, Ulisses Juca, Denise Bargos, Thiago Steka, Ricardo Drehmer

Music/sound design: Ambrose Yu
Voice Over: John Light