Mighty Nice (the Sydney studio led by the former head of 3D at Nexus, Darren Price) elevates the brand narrative genre with this gentle, golden-hued tale for social media management platform Sprinklr.

Mighty Nice: “The brief from Sprinklr was to explain in a whimsical and emotive way how Sprinklr can help manage and evolve your business.

“They required a brand story that was not only informative, but also visually spectacular, engaging and non-verbal to ensure communication across all types of business, industries, countries and languages.”
 

Client: Sprinklr

Agency: Mechanica

Production: Mighty Nice
Directed by Darren Price
Design: Robin Davey, Jason Pamment, Thibaut Scalesse
Storyboard: Bonnie Taylor, Victoria Dinh, Jeremy Carlen
Model: Tristan Lock, Simon Linge, Isaac Turier, Cosmo Park
Rigging: Vincent E Sousa
3D Animation: Duncan MacLaren, Mike Singca, Guy Jamieson, Tessa Eden, Oscar Torres, Darragh White, Murray Gardner
2D Animation: Bonnie Taylor, Christine Wilson, Ryley Miller
Lighting: Simon Linge, Isaac Turier, Rowan Karrer
Compositing: Chris Angelius, Matt Brunner, Fiona Lu, Gerad Gray, Marco Sgubin, Jeremy Carlen
Editor: Oscar Torres
Head of Studio: Jeremy Howdin
Senior Producer: Tina Braham
Production Coordinator: Diana Angelius
Executive Producer: Jackie Archer