From the team at Juice in Warsaw, Poland: “Agency Cramer-Krasselt Chicago helped Porsche launch their new youth-focused campaign with Canada’s Gimmick Studio responsible for concept development and production, while Juice delivered CG cars and tied everything together in post-production. Michał Misiński from the Juice roster directed the campaign.

Michał Misiński: “We love Porsche as a brand – the look, high performance, and legacy. We wanted to build this film with flexibility in mind and I appreciated the true creative freedom we received from Cramer-Krasselt.

“We made this project together with Gimmick from scratch, taking it all the way from creative development, storyboards, and previz, and building out CG with full flexibility while having the autonomy to direct.”
 

 
Client: Porsche

Agency: Cramer-Krasselt

Production: Gimmick Studio
Director: Michał Misiński
DOP: Magdalena Gorka, ASC
Edit: Kuba Tomaszewicz

VFX/post: Juice
Producer: Olga Rabiecka
CG Supervisor: Karol Zakrzewski
R&D: Piotr Koczan
Grading Artist: Szymon Jaskuła

Post-production Support: TELEVISOR, Production Root VFX

Music: Tommy Zee
Sound design: Juice