Berlin animation and interactive studio schnellebuntebilder created this elegant and hypnotic kinetic installation in the main lobby of the Merck Innovation Center in Darmstadt, Germany.

From aschnellebuntebilder: “Being processual, dynamic, and interactive, the installation symbolizes the interplay between inspiration and innovation, and gives the foyer its unique identity.

“The dynamic interaction between the physical movement of the screens and the virtual movement of the images follows a generative choreography. The screens interact with the moving images and vice versa.

“The installation expands across 18 meters of slightly convex wall space and consists of 72 screens, arranged in 24 rows of three screens each. These screens move individually on a vertical axis.

“The installation changes its appearance over the course of the day. Depending on the scene, the installation responds to the visitors. With more people moving through the foyer, the dynamics of the choreography increase.

“The abstract imagery is generated in real-time and inspired by four material properties: crystalline, cellular, molecular, and fluid. Four graphic ‘transitions’ seamlessly interconnect the individual scenes.

“Typographic content is also added to the flow of images. These consist of short announcements by the Innovation Center, limited to 140 characters as well as the latest hashtags from selected Twitter Channels used by Merck.”

Client: Henn Architecture
Production: schnellebuntebilder
Collaborators: Art+Com, MKT AG
Camera/editing: Robert Arnold vimeo.com/user9938695
Video soundtrack: kling klang klong