Handsome piece of geometric abstraction representing “creativity fused with data insight” directed by Matt Simmonds, CD of ?lm and moving image at the Telegraph Media Group in London, with design direction/animation handled by Weareseventeen and audio from Zelig.

Matt Simmonds: “Spark is a new creative solutions department at the Telegraph Media Group. Spark will be responsible for multi-media branded content on and off The Telegraph’s platforms, new product development, and continued business growth.

Spark will be the driving force of The Telegraph’s business development and evolution over the next three years. This is the launch film, designed to introduce the logo and the methodology behind Spark.”

Concept and creative direction: Matt Simmonds
Design direction and animation: Weareseventeen
Audio: Zelig
mattsimmonds.tv