London animation director Matt Partridge, who recently signed onto the Passion Pictures roster, is back with more 2D animated fun for Giphy – a short blast of video store nostalgia called Movie Night!.
Matt Partridge: “This was a very open brief, the film just had to be 30 seconds long and include sound. My plan was to create a fun, dynamic short which would hit people with a big wave of nostalgia but also add lots of little Easter eggs and visual jokes for repeat viewers.
“I love looking back at things we found so normal growing up, but are now a relic of the past. I really miss that Friday night trip to your local video store to pick up the weekend’s entertainment. It all seems too clinical now with streaming services, I can’t help but feel we lost some of the mystery by having it all ready and waiting for us.
“Considering it was just myself animating, this was a pretty ambitious project. I really wanted to play with design, camera movements, and composition so it was a long process but I got there in the end.”
Client: Giphy Arts
Production: Passion Pictures
Director/animator: Matt Partridge
Music/sound design: Thomas Bell